• Zonal Business Manager , Jobs in Mumbai,India

  • CEAT Ltd
  • Save Job
  • 5 - 7 Years
  • Posted : above 1 month

Job Description:

Key Purpose of the Job
To enhance customer experience by imbedding CEAT way of selling, building competency & implementing new initiatives along with continuously expanding sales infrastructure for West 2 (Gujarat & Rajasthan)

Key Performance Areas
Continuous channel (sales infrastructure) expansion for growth
Effective deployment of BTL schemes
Embedding CEAT Way of Selling in sales and service teams (Systems and Processes)
Continuous capability building of sales team (selling skills)
Drive implementation of new initiatives

Key Activites & Responsibilities

Sales Infrastructure
Drive Long Term Network Planning (LNTP) for the zone
Participate and sign off for appointment of new & special channel partners in the zone
Carry out market research in the zone with inputs from TLs, TLDs & TLRs and drive increase in customer base
Provide inputs to the sales teams on products to be pushed to the channel partners
Evaluate market trends and conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
Consistently evaluate market trends and competitor moves to protect existing sales and maximize future sales opportunities
Participate in the design and review of the Sales plan and PJPs for the zone

BTL Activities
Prepare marketing strategies for the zone to maximise brand awareness
Use data and trend analysis to make monthly, quarterly and annual forecasts on marketing budget for the zone
Plan for the BTL activities to be undertaken for commercial and passenger categories respectively
Initiate, develop & execute category specific and region specific consumer and dealer promos within the zonal marketing budget
Liaise with ZM & RM to decide on market schemes and local initiatives
Evaluate and review marketing activities conducted by the zone
Ensure ongoing activation, visibility and events in the zone
Ensure marketing activities are carried out in a timely manner
Attend marketing and branding initiatives for channel partners and customers
Analyse variances in budgeted and actual expenditure and take corrective action
Meet volume and market share targets through effective utilization of marketing budgets

Systems and Processes
Benchmark sales systems and processes across the industry
Suggest, pilot and drive improvements in the existing systems and processes through PDCA methodology
Ensure proper implementation of existing and new sales systems, modules and processes in the zone
Participate in any changes to be done in sales structures and processes
Conduct review meetings with RMs and TLs as a part of SFDC product dialogues

Capability Building
Drive sales force capability enhancement for the zone, including DSEs
Map competencies for each role and identify capability gaps
Prioritize training needs for the zone and coordinate with Sales Development and HR teams for creating and implementing training modules
Ensure adequate and timely trainings are being conducted on various modules for existing and new sales employees

New Product Launch & Planning Adherence
This includes responsibilities ranging from design, positioning, and development to campaigns, training, and support

Education and Experience

A Post Graduate in Management Marketing with 5-7 years of relevant work experience

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Automobiles/Auto Component/Auto Ancillary, Manufacturing/Industrial
Functional Area : Sales/Business Development
Role : Channel Sales
Salary : As per Industry Standards
Deadline : 20th Jan 2020

Key Skills:

Company Profile:

CEAT Ltdarfix

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