• Z Media Manager Performance Marketing Jobs in Gurgaon,India - 25335768

  • Z1 Media
  • Save Job
  • 5 - 8 Years
  • Posted : above 1 month

Job Description:

Z1 Media is seeking an experienced Performance Marketing Manager to join our highly collaborative, motivated, and fast-growing team In this role, you will be responsible for generating relevant business leads for our product across all paid marketing channels It will be important that you- ve had a long history of executing great campaigns in the B2B software space

Based on our experience in digital advertising, we believe that the marketers who stand out from the crowd are tremendously analytical, love to deep dive into micro-level data, continually A/B test their campaigns and formulate trends wherever possible The best know that one can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads

Responsibilities

- Build and lead a team across digital channels (SEM - Search, Social, Display and Programmatic)

- Define the performance marketing strategy across paid channels

- Setup best-in-class processes for the performance marketing team

- Work closely with our branding team to ensure consistent brand messaging

- Own the media strategy and execution across channels including creative testing

- Lead effort to utilize data-driven methodology, analysis and measurement to improve lead generation across all marketing channels

- Partner with the required teams to ensure robust attribution models are built to effectively measure the performance of each digital and offline channel, and also understand synergies across channels

- Manage media budgets, spend tracking and execution of authorized plans

- Own strategic initiatives and ensure execution against timeline

Requirements

- Strong technical and analytical skills are a must

- At least 3 years of hands-on expertise in paid marketing and attribution

- Expertise in deploying Google Adwords and Facebook targeting to drive leads

- Good functional understanding of (and experience in managing) all digital marketing channels, and expertise in programmatic advertising and ad tech landscape (DSPs, DMPs, Ad Servers, RTB, etc)

- The growth-hacking mindset with experience in running digital marketing experiments

- The clarity in thinking, with good communication skills in English - both written and verbal

- Adept at quick decision making, in a fast-paced environment with rapidly changing priorities

- Strong analytical capabilities and A/B experimentation techniques

- Self-motivated, passionate and proactive; a team player

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 07th Jun 2020

Key Skills:

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