• Wingify Product MarMarketing Manager Jobs in Delhi Ncr

  • Wingify
  • Delhi Ncr
  • Save Job
  • 6 - 7 Years
  • Posted : above 1 month

Job Description:

As a product marketer, you will owning one of the products from a positioning, GTM and adoption perspective You be our chief evangelist responsible for telling the world the story of our product You will be expected to be an expert for all our product features and their benefits Additionally, you will be charged with crafting the strategy around launching and promoting new features in the market

As a Product Marketer, you

- Product positioning - develop product positioning and messaging in close association with the product management team to differentiate the product in the market Ensure positioning is consistently communicated through internal & external channels

- Break down adoption benchmarks by segments, understand the trends and evolve GTM & product adoption plan based on them

- Seeing through the execution of all marketing and GTM plans

- Build mechanisms and processes to utilize features as lead generation avenues for VWO

- Together with the product team, educate both internal and external stakeholders on our product features and their benefits

- Content generation - create content (eg sales documentation, product videos, website copy, blog posts, ebooks etc) to articulate the benefits of our products to the world Take complete ownership of the product blog with regular updates and varied forms of content

- GTM strategy and product launch - participate in planning the go-to-market strategy of new product features and releases Manage the cross-functional implementation of the feature launch plan

- Measure and optimize the buyer journey as it relates to product feature adoption and usage

- Market intelligence - Gather market intelligence on buyers and users Be an expert on our buyers, how they buy and their buying criteria etc Also understand competitors in the market, their offerings and how we stand against them

- Convey real product/feature feedback to the Product Management team for product/feature refinement

- Conduct research, in association with the Product Management and Sales team, to identify market need for new features

Desired Skills & Experience

- 6+ years experience in product marketing or digital marketing

- Bachelors or Masters in business or marketing

- Strong written communication skills

- Excellent people management skills to work with cross-functional teams

- High innate motivation as well as superior project management skills to conceive marketing programs, get organizational buy-in and execute their ideas

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 07th Jan 2020

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