• Vodafone Idea Assistant General Manager Go To Market Planning Music News Magazine Jobs in Mumbai,India

  • Vodafone Idea
  • Save Job
  • 5 - 10 Years
  • Posted : above 1 month

Job Description:

Job Purpose

- Digital Content GTM for Music, News-Mags & New Products

- Drive Music app trials and other products through paid & unpaid channels

- Identify and recruit new acquisition channels and optimize existing channels

- Effectively communicate and coordinate with partners

- Liase with internal & external teams to ensure continuous campaign activities

Key Result Areas/Accountabilities

1 Plan & execute GTM strategy to increase app Acquisition & awareness

2 Paid Channels

a Drive Music app trials & registrations through effective use of paid promotional channels & internal channels Also applicable for News-Mags & new products

b Paid channels - Google, FB, affiliates & others For paid channels, track & optimize costs (installs / registrations / app events)

3 Unpaid channels

a Telco channels, Sim based Flash message, Referral Program

b Plan, Maintain & grow existing channels & enable new ones

c Drive installs through Sim based Flash message, design Referral programs

d Sync with Field teams - Sales, Retailers for joint selling across circles

4 Monitoring Track, achieve, publish KPIs (source-wise) & take actions as per performance

5 Communication

a Handle communication used in promotions of all channels (generic & specific)

b Design and execute Contests to drive Installs through assisted channels

c Coordinate with internal teams & external teams to make channels live, refresh content creatives & campaign communication on existing properties, approvals

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 11th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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