• Vice President- Morgan Stanley at Work Customer Insights Jobs in United States Of America

  • Morgan Stanley Pvt Ltd
  • United States Of America, Usa

Job Description:

Vice President- Morgan Stanley at Work Customer Insights

Job Number 3135980

Primary Location Americas-United States of America-New York-New York

Education Level Bachelors Degree

Job Marketing

Employment Type Full Time

Job Level Vice President

Description

MORGAN STANLEY OVERVIEW
Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services The Firms employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries

As a market leader, the talent and passion of our people is critical to our success Together, we share a common set of values rooted in integrity, excellence and strong team ethic Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and grow A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture

Morgan Stanley at Work provides Wealth Management solutions to Corporate Clients (B2B) and the employees of those companies (B2B2C) Pillars of this business include Corporate Equity Solutions, Financial Wellness, and Retirement Our focus is on ensuring that all of our stakeholders feel supported in their journey towards financial wellness and value their partnership with Morgan Stanley Wealth Management Morgan Stanley at Work Marketing is responsible for branding, communications, strategic marketing initiatives, marketing training, and driving growth for the organization

POSITION SUMMARY
The Vice President of Customer Insights will support the lifecycle strategy for the Morgan Stanley at Work B2B2C efforts Specifically, the person in this role will be responsible for establishing, monitoring and harnessing customer insights that will inform cohesive journeys for the 25M employees of Corporate Clients, whom we aspire to convert to Wealth Management Clients

This role requires someone that is part marketing scientist, part creative and all-around dynamic executive who can liaise with senior stakeholders across business lines Youll be tasked with taking a data-driven approach to client relationship management, collaborating across the organization to implement strategies that increase customer LTV through ongoing engagement

RESPONSIBILITES
Collaborate with the marketing operations and data teams to develop client

segmentations, journeys and engagement strategies that are informed by

observable trends
Develop, implement, and assess engagement tests Dynamically adjust as

needed
Analyze collateral performance, develop insights and ensure content is

appropriately tailored for the selected distribution channel
Liaise with business partners to ensure clear, consistent and effective product

and service positioning across touchpoints
Introduce best practice segmentation strategies leveraging analysis techniques

that may include; k-means clustering, regression analyses, decision tree

mapping, behavioral scoring, etc
Use numbers, data, and analysis results to create a compelling narrative
Integrate and partner with other MS at Work teams ensure alignment on

approach and execution

Qualifications

OTHER REQUIREMENTS
8 years marketing / CRM / behavioral analysis experience
Exceptional verbal and written communications skills
Experience with mathematical and statistical modeling
Superior interpersonal, collaboration, and organizational skills
Comfort with ambiguity, and the ability to multi-task, prioritize and resolve

complex problems in a deadline oriented environment
Experience with Adobe, Salesforce, and Tableau or similar systems strongly

preferred
MBA and/or other related advanced degree a plus

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Financial Services/Stockbroking
Functional Area : Engg. project Mgmt./site Engg./Civil Engg.
Role : Civil
Salary : As per Industry Standards
Deadline : 20th Feb 2020

Key Skills:

Company Profile:

Company
Morgan Stanley Pvt Ltdarfix

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