• Turtlemint Campaign Marketing Analyst Jobs in Mumbai,India - 25309389

  • Turtlemint
  • Save Job
  • 3 - 5 Years
  • Posted : above 1 month

Job Description:


The Campaign Marketing Analyst will be responsible for working with Marketing, Content and Performance Marketing Specialists to ensure Cross - Channel communication strategy for the customers

Key responsibilities include

- Plan and execute down the funnel interactions for Turtlemint customers acquired from multiple channels

- Lead Customer Activation and customer experience initiatives across business verticals

- Drive Mobile App installs, usage & retention within core base

- Prepare weekly reports, analyse data and campaigns and improve the cost of retention

- Identify channels, tools and trends and optimize spend and performance based on the insights

- Measure and report performance of all campaign marketing campaigns, and assess against goals

- Work with internal team & agency on creative/tactical communications and carry out Creative A/B testing

- Plan, execute and report acquisition experiments and conversion tests


- 3+ Years hands on experience in handling Customer Life Cycle management/ CRM campaigns with clear

- should be self-motivated and adaptable

- Hands-on experience in using CRM tools for setting & targeting users (eg, Webengage, Clevertap etc)

- Experienced in Mobile App Acquisition, Engagement and Retention initiatives

- Should be proficient in Advanced Excel

- In- depth knowledge of website analytics tools (eg Google Analytics, Appsflyer, Mixpanel)

- Highly creative in devising digital campaigns that engage, inform and motivate

- Up-to-date with the latest trends and best practices in online marketing and measurement

Location - Mumbai, India

Age - 24-28

1200+ employees across India

Tie up with 20+ Insurance cos

Education - Post Graduate

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 03rd Jun 2020

Key Skills:

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