True Balance Senior Manager Marketing Jobs in Gurgaon,India - 25283632

Job Description:

About the Company

We are a subsidiary of Balancehero Korea

We have our two bases across the world - one at Seol and the other in Sector 44 Gurgaon (Near Huda City Center Metro)

True Balance started from recharges and evolved in to utility bills, DTH and other financial products

We are a compact and fast paced company having a multi-cultural ecosystem We believe in fun filled work culture working for 5 days a week

https//economictimesindiatimescom/magazines/panache/true-balance-ceo-says-while-golf-is-almost-meditative-chess-helps-him-de-stress/articleshow/71829460cms

https//economictimesindiatimescom/small-biz/startups/newsbuzz/true-balance-raises-23-million-from-a-cohort-of-korean-investors/articleshow/71590169cms?from=mdr

https//techcrunchcom/2019/10/15/true-balance-india-payments-app-cities-towns/

Responsibilities

- Planning and delivering user acquisition campaigns that include Google ad words, Search Engine marketing, PPC, Social Media campaigns on Facebook, Instagram & YouTube

- Optimizing digital campaigns through data gathering and analysis

- Monitor and maximize customer retention through targeting and user behaviour research

- Plan and implement marketing initiatives - Brand Activation (At Corporate, College, RWA, etc) to facilitate high visibility

- Develop the network of partnerships and alliances to drive revenue growth for the organisation

- Experience of engaging with digital companies/channel partner/system integrators Publisher network for Brand Visibility

- Develop strategies, business plan and manage the P&L for this business vertical

- Develop go-to-market strategy & execute demand generation activities to increase Sales through partnerships and alliances

Qualification

- Minimum 7-9 years of experience with MBA from a reputed institution

- Experienced in planning and executing digital & social media marketing campaigns

- Experienced with Google analytics, Apsalar/Apsflyer/Branch, Facebook ad manager, Retargeting & Remarketing strategies

- Data driven approach and understanding of user behaviour

- Strong interest in data gathering, analysis and reporting

- Excellent communication skills, who is able to direct content & creative teams to create effective content

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