• Toffee Insurance Head Content Management Content Marketing Jobs in Gurgaon,India - 25295107

  • Toffee Insurance
  • Save Job
  • 8 - 12 Years
  • Posted : above 1 month

Job Description:

- Toffee Insurance wants to insure a billion lives by using product, design, content and technology-led innovations Contextual products that are accessible, affordable, easy to understand, and backed by a brilliant user experience could reduce a significant financial risk for a majority of Indians

- This vision has to be enabled and delivered through great content If you share this belief and have the confidence to lead the content team here to achieve this vision, then we would love to talk to you

- You need to take this as a starting point to something that becomes a new norm in the near future

- Our vision is to be the first insurance brand that a person interacts with proactively This can only happen through great leadership

Some thoughts on your role

- We really do not care about your education and your years of experience What really matters is that you have proven your passion through your career arc thus far Were you able to evolve a product from merely an idea or a hypothesis, and persisted through multiple iterations of the content to achieve a product-market fit or whatever success metric you decided at the onset

- We are an ultimately a customer experience company So, you will be the primary voice of product content inside and outside the company; sharing its work, evangelizing its success, articulating its vision and values You may have to blog and speak at conferences and interact with customers directly at all times

Specific Mandates

- Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site

- Regularly produce various content types, including email, social media posts, blogs, press releases and authored articles

- Actively manage and promote our blog and pitch articles to relevant third-party platforms

- Edit content produced by other members of the team

- Analyse content marketing metrics and makes changes as needed

- Collaborate with other departments to create innovative content ideas

- Revamping the brand identity & positioning & subsequent extensions (YouTube content & Social media strategy)

- Overseeing content & design, Strategy, curation & packaging of offline marketing events and visual collaterals for our brand

- Working with trends and analytics team to predict customer behaviour and come up with improvements/projects for enhanced customer experience

Qualifications

- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

- Experience in writing for a B2B audience

- Experience using WordPress

Anuradha
Head - Human Resources
+91 9911223127

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 02nd Jun 2020

Key Skills:

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