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  • 10 - 11 Years
  • Posted : above 1 month

Job Description:

About Bennett, Coleman & Co Ltd (BCCL), Times Group Times Group is Indias Most Diversified Media Company in Worlds Fastest Growing Media Market BCCL has a strong Heritage of 180 Years We have a strong presence in Newspapers, Magazines, Radio, Television and Internet domains Our brands like Radio Mirchi, Femina, Filmfare are market leaders in their respective segments Our flagship brand, The Times of India, is the worlds largest selling English daily, and The Economic Times is the worlds 2nd largest English Daily after Wall Street Journal The company has been consistently growing faster than Sensex in the last 25 years and has 7,000 employees across all major cities in India

About Corporate Brand function

The Brand team is the key driver of the business in TOI/TIMS/MIRROR The team helps conceptualize, monitor and manage the business road map for brand This team has four distinct functions or KRAs to help to maximise Revenue, build strong Brand affinity and create Profitable growth

A Business Strategy The team is responsible for market analysis and consumer understanding to put together a growth roadmap for the brand This team is responsible for analysing the MIS data and providing timely and actionable data that helps in planning and managing the business

B Product Development The team works closely with the Editorial team across the country to ensure the product is aligned to business and brand objectives The team is responsible for smooth implementation of the changes in product as per the business objectives- the presentation, the editorial coverage etc

C Conceptualise IPs The team conceptualizes, develops and executes IPs that can add to top-line and bottom-line of the brand and drive consumer connect The team together with the Revenue team would be pitching the IP to the clients / partners, and driving brand integrations The team is also responsible for media planning/partnerships, communication development, multi-city event management, PR strategy etc

D Brand management The team is responsible for building a stronger brand connect with the audience through campaigns, events and partnerships including new media Work closely with the Times Internet Ltd to drive social integrations and digital outreach of the brand including the IPs and brand events Lead the media buying for key campaigns and brand initiatives, across all cities

About the Position

Location Mumbai

Reports to VP & Brand Head, TIMS & Mirror

Role The role is critical to develop a strong brand and profitable business for Mirror across India The role will need interactions across multiple stakeholders - internal teams and external partners - to deliver on the KRAs The person should be able to manage multiple projects with a diverse set of execution agencies

KRAs Execute Brand IPs

- Responsible for the brand extension into monetizable IPs - medium to large formats

- Conceptualise and develop IP formats and concept presentations

- Work closely with event management agencies to conceptualise and execute brand activities

- Monitor execution of assigned projects and ensure prompt delivery in relation to overall marketing schedule

Product Development

- Identify growth opportunities in relation to new products based on market environment, company business priorities and sound consumer insights

- Monitor competitive activities, brand health and brand share Propose action to defend against competitive initiatives

- Act as a business manager for the assigned markets and identify opportunities to improve business performance on parameters like profitability and revenues

Brand Management

- Assist the manager in developing brand communication with advertising agencies on assigned projects within assigned areas

- Drive the digital / social mandate of the brand to drive salience with the audience

- Develop campaigns and lead the media deployment of the same

- Monitor city by city brand activities and develop city level marketing campaigns and partnerships as needed

- Work closely with media agencies, radio and outdoor partners to generate brand buzz and visibility

Editorial Coordination

- Work closely with the editorial team to ensure that our product champions the brand values

Candidate Ideal candidate will be an MBA or equivalent and have progressive experience of 10-11 years marketing and brand functions

Specifically, the person should have

- Aptitude to work with unstructured project briefs

- Excellent execution ability across large events - managing working with multiple agencies

- Considerable knowledge of managing medium to large format IPs

- Ability for creative ideation on properties and brand initiatives

- High level of process orientation with a focus on deadlines

- Excellent communication and presentation skills

- A sound knowledge of new media - digital and social media strategy -and partnerships

- Ability to work effectively in cross functional teams

- Ability and willingness to challenge the status quo to deliver long-term change and improvements

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 14th Mar 2020

Key Skills:

Company Profile:

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