• Times Group - Branch Vertical Head - Ad Revenue Jobs in Kolkata,India - 25309276

  • Bennett Coleman
  • Save Job
  • 10 - 12 Years
  • Posted : above 1 month

Job Description:

About Bennett, Coleman & Co Ltd

- We are Indias Most Diversified Media Company in Worlds Fastest Growing Media Market The Company has a strong Heritage of 176 Years We have strong presence in Newspapers, Magazines, Radio, Television and Internet domains Our brands like Radio Mirchi, Femina, and Filmfare are market leaders in their respective segments

- Our flagship brand, The Times of India, is the worlds largest selling English daily, and The Economic Times is the worlds 2nd largest English Daily after wall Street Journal

- The Company has more than 7,000 employees across all major cities in India

We are

- A Powerhouse of successful Brands - We believe in shaping market trends and building a portfolio of solid, innovative brands which keep us ahead of competition Our flagship brand, The Times of India, is the worlds largest circulating English daily and The Economic Times is the worlds second largest circulating English Business daily We have continuously grown, driven by the indomitable spirit to question the conventional wisdom and change rules of the game

- Learning and Innovative We are regarded as one of the most consistently innovative publishing companies Our unique Brand Capital model - which invests media capital, in turn for a stake in the prospective advertiser - is considered amongst the most innovative ideas in publishing

- Previous innovations of the Group include such ideas as Invitation Pricing, Combos, Space Drawing Rights and Advertorial Supplements Click on the link below to catch a glimpse of how Innovation has shaped our Growth! https//wwwyoutubecom/watch?v=YP1RWXlipuA

- Great People - Finest minds who inspire, strive and drive innovative initiatives, build trust and encourage employees to achieve optimal performance- is the Hallmark of our leadership team We are one internally cohesive and disciplined team of people from diverse backgrounds, who collaborate to write our success story

- We invest in our people and our policies are designed for their long-term happiness, ensuring work life balance simultaneously We look for ways to keep our employees healthy, whether physically, emotionally, financially or socially Our policies and benefits are one of the best in industry, and this shows in our employee referral rate of more than 60%

About Response

- Response is the Marketing and Sales function of the Company and contributes 90% to the Companys topline The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met

About the Position

1 Position Summary

- Responsible for Ad revenue optimization from the allocated verticals To stimulate client spends via Innovative and print plus options To Maintain and update information wrt clients, Advertising volumes and revenues with self and competition

2 Areas of Responsibility

Areas

Ad Revenue

- Ad Revenue optimization for the Allocated Verticals via regular servicing and customized preposition

Client Deals

- Appropriation of Deals / Proposals /Concepts to the requirement of clients and agencies This include integrated deals covering Print TV Internet Radio outdoor etc

- Team and Co Ordination

- Internal Team Meetings /Discussions with NVH /MH on Projections/ Upcoming Initiatives etc

- Ad Tracking - Self and Competition

- Team development - Assigning new clients/ projects and tasks to team members for their enhancement

Operations

- Backend operations- Ad Placements/ Billing Issues/ MOUs / Feasibility of projects etc

Performance Metrics

- Tracking of Target vs Actuals

- Optimization Value and volume share

- Increase in yield

- Long Term deals with clients

- Integrated deals

- Updated Records and their availably

- Team development - Identify and plan succession

- Ad placements to be optimized

- Billing and payment process to be smooth

3 Candidate

Educational Qualifications

- Bachelor /Post in Sales/ Marketing

Required Relevant Experience 10- 12 Years

4 Number of Employees reporting to this position

Functionally 3

Administratively 3

5 Job Size

Financial

- 50 - 60 cr across 2 verticals handled

Non-Financial

- No of clients being serviced - 100 plus niche clients with interest in the verticals handled

- Special initiatives - IBCE, Innovations etc- Minimum 2 per month

- Area of Coverage- Delhi & NCR

- Maintainence & Updation of Information - WRT - Clients, Revenue & Volume

6 Working Relationships

Frequent Interactions (inside and outside the organization)

- Most Frequent Contacts Frequency Nature/ Purpose of Contact

- Advertising Agencies Clients Daily Conceptual Selling, Deals & Ad Releases

- NVH /MH/ Team Daily Projections/ Proposals/ Way forward

- Backend - Scheduling / Billing etc Daily Ad Placements, Billings etc

7 Major Challenges

- Major challenges faced in performing the job Knowledge / expertise required to solve / overcome them

Challenges

- Competetion adhoc discounting

a Non/ limited availability of data

b Migration of clients to other territories/ media

c Non /Low performance by team members

Knowledge/ Skills required

d Sales Skill - A must

e Analytical Skills - To be well versed with data and its usage

f Relationssip Management

g Solution oriented

8 Decision Making Authority

Decisions and Recommendations expected from the position

Decisions Expected

- Ad rates /deals

- Media Integration

- Client / Agency/ Project division amongst team members

Recommendations Expected

- More rate flexibility to be given at BVH level

- Options/ rates for non print options to be readily available and to be competitive

9 Work Location Kolkata

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 03rd Jun 2020

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