• The Moms Co. - eCommerce Manager/Retention Lead Jobs in Gurgaon,India - 23828194

  • The Moms Co.

Job Description:

About the Role

- As retention lead, this individual will be developing and implement strategies to improve customer retention, help achieve monthly revenue targets and manage end to end customer marketing metrics

- The individual will also play a key role in aligning various key stakeholders from other functions in improving customer retention and managing monthly and quarterly targets This position reports to the Head of eCommerce and works closely with both the Founders of the organization

Roles & Responsibilities

- Create quarterly and annual business plans by designing and planning strategies for the growth of revenue from existing users of the platform,

- Ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on Conversions, LTV & repeat purchases

- Manage end to end ownership of monthly and quarterly promotional events to maximise revenue

- Drive adoption, renewal and consumption of existing loyalty program members through CRM channels

- Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing

- Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation - both automated and not automated)

- Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimise re-engagement strategies

- Work closely with Product and Customer Service teams to prioritize projects for retention and own end - to - end responsibility

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 15th Apr 2020

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