• The Chopras - Principal Consultant - Content/Stories & Insights Jobs in Delhi,India - 23860063

  • The Chopras Global
  • Save Job
  • 10 - 16 Years
  • Posted : 22 days ago

Job Description:

The Chopras - Principal Consultant - Content, Stories, and Insights


- The future doesnt recognize borders, and neither do we The Chopras Group becoming TC Global, is a leading global ed, learning, and investment services platform with a substantial and diversified base of consumers that includes students, professionals, universities, corporates, and governments

- As pioneers in global ed, we are disintermediating the existing structure of services, and re-igniting our business model to help transform individuals and businesses in the backdrop of a borderless world

- We pioneered Global Ed as a tangible opportunity to aspiring Indians over 25 years ago Since 1995, we have nurtured and shaped over 25 million students on their journeys towards becoming Global Citizens

- We have placed our students in over 40 countries, using our deep relationships with our 700+ trusted University partners This is all underpinned by our network of impassioned people based in over 20 offices across India, combined with offices in Nepal and Singapore

- Were an established business thats reinventing itself to transform into an inspiring, supportive and collaborative ecosystem for students, universities and key stakeholders across Global Ed However, our determination remains the same as always

- Were immensely passionate about elevating opportunities for Aspiring Cosmopolitans, who are at the centre of future innovations, leadership and global societies, by providing them with the climate and tools, through equipped autonomy, to enhance their ability to consider global perspectives in building the future


- Build and execute the vision for content creation across all core content categories and digital platforms in line with organization vision and our evolving operating model Master the stories and tone of voice of TC Global and apply our stories, values and future vision to leverage the most organic source of growth, customer-centricity Apply analytics and hard metrics to build a consumer-focused content strategy that represents the voice of the consumer

- Be on the pulse of current social, geopolitical, cultural and economic trends and events to identify relevant storytelling opportunities for TC Global across defined content categories Lead digital experiments, from lead campaigns to social engagement Work with search and growth teams to identify opportunities for scalable user acquisition and experiences

- Drive strategy through customer insights and segmentation

- Develop proprietary tools and approaches to help clients (universities) understand customer needs and behaviors and translate into content strategy Leverage insights, marketing analytics, perform impactful analysis, develop actional-able segmentation and communicate recommendations that will form the future of content at TC Global

- Develop scalable processes for multimedia content creation in collaboration with other functional and business leaders Design and execute a content strategy with a focus on both organic growth, multimedia, and virtual content Align content creation with demand generation, product and LOB marketing, sales and events priorities

- Attract, develop and lead a team of content marketers, offer technical mentorship to build phenomenal content that delivers great experiences to our community of users Drive high quality, scalable and high-velocity production including blogs, website, email, SEO, video, stories, social, insights, and audio Work across distinctive models of content creation, from internal teams to a global freelance network and community members

- Formulate content clusters with key business stakeholders that help increase traffic and enhance our user engagement metrics Identify and maximize opportunities in improving conversions and decisions across the consumer journey, and champion experiences at all key touchpoints Work tactfully with strategy and marketing teams to identify keywords that enable content creation that targets identified segments and personas


- Global education or work experience would be preferable

- An MBA or Masters with Marketing, Technology, Communication, Consumer Behavior or Psychology


- 10-14 years relevant experience


- Customer centric, with sound understanding of what makes good stories

- Self-starter, with a willingness to get involved in a wide variety of projects

- Passion for storytelling

- Strong leadership skills with organisational and planning capabilities

- Excellent communication skills & interpersonal skills

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th Apr 2020

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