• Testbookcom Assistant Vice President Digital Marketing IIM MDI ISB FMS Jobs in Navi Mumbai,India - 23828361

  • Testbook.com

Job Description:

Responsibilities

- To develop and implement a cohesive marketing plan to increase acquisition and retention

- To set immediate and long-term goals for internal teams

- To lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit

- To track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage and spend

- To analyze the customer journey and identify key touchpoints in the customers interaction to optimize customer activation and retention

- To prepare regular reports and presentations on marketing metrics

- To conduct market analysis to identify challenges and opportunities for growth

- To provide guidance and ideas to organize effective marketing events

Qualifications

- MBA/Graduation from T1 colleges

- 4+ years of experience in leading both acquisition and retention, as well as designing and - implementing successful marketing campaigns

- Advanced knowledge of SEO, marketing analytics and SEM

- Strong leadership skills and proven expertise in elevating team members to a high level of performance

- Advanced Excel skills

- Very deep business acumen and a strong problem solver

- Highly driven and resourceful candidate (fast-paced start-up experience preferred)

- Excellent data analysis, data interpretation and first principle problem-solving approach

- Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset

- Ability to effectively communicate and manage relationships with senior management, company divisions, and partners

- Preferably have a consumer internet or E-commerce industry experience

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 15th Apr 2020

Key Skills:

Sourced**

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