• United Kingdom, Uk

Job Description:

Technical SEO Lead - ( 1908478 )


We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better By pushing the boundaries of technology and each other to surpass these boundaries we create seeds of learning that become the catalyst for the worlds innovations, personal and global, large and small

Position Purpose

Global Corporate Affairs & Marketing (GCAM) communicates Pearsons unique position as the worlds learning company, while building strong and enduring relationships with our key stakeholders across the global audiences around the world We focus on helping to strengthen our reputation with policymakers, influencers, the general public, and our employees We ensure that our brand, communication, digital, and marketing efforts are being driven with global consistency Collectively, our work is anchored in building a strong global Pearson brand with social purpose at its heart

We are looking for a sharp, driven, and detail oriented expert to take on the role as Technical SEO Lead on all aspects of planning and development of key technical SEO initiatives, helping to build understanding and excitement around the ambitious strategy throughout Pearson You will also partner closely with others, including Platform Strategy, on any Content Operations activity

Reporting to the Director of Data and Analytics, you will help shape the domain and migration strategy for Pearson, and specifically for the digital experience arena, and build the teams global community and culture

Collaboration, partnership and active stakeholder management is foundational to success in this role Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key

Key Responsibilities

Lead the companys website migration and consolidation efforts from a technical SEO perspective, from stakeholder buy-in to developing 301 redirect plans

Monitor key Pearson websites for technical crawl issues and other relevant errors, work with the appropriate teams to implement fixes

Monitor key search engine rankings and make proactive recommendations to improve SERPs across multiple websites

Provide recommendations to address gaps in performance

Be responsible for the companys SEO application stack (eg Screaming Frog, Moz, SiteImprove etc)

Own global SEO KPIs

Apply SEO best practices for site navigation, breadcrumbing, internal links, schema and HTML sitemaps

Document best practices for domain, subdomain and directory structure to share with key stakeholders

Support all development efforts, provide clear business and functional requirements, logged into JIRA and documents in Confluence

Support the product team with UAT and sign off on all SEO related tickets

Support the marketing team, provide guidance on vanity URL, optimizing traffic to key campaign landing pages

Maintain and communicate a roadmap of SEO related activities and enhancements

Be the central mentor and enthusiast for search engine optimization

Pearson is an equal opportunities employer We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity The information you provide will stay confidential, and be stored securely It will not be seen by those involved in making decisions as part of the recruitment process


Nice to Have Attributes

CRM familiarity - Salesforce, Marketing Cloud, Pardot, Marketo & Oracle

SQL knowledge - Limited or professional working proficiency

Familiarity with Agile working methodologies

Familiarity with Hybris

Familiarity with AEM

Key Attributes

3 years in a technical SEO role

Extensive website migration experience

Solid knowledge of HTML, JavaScript, and CSS as they relate to SEO

Solid knowledge of the web development process, including the important points at which SEO must be considered

Superb communication skills

Analytical skills and strong organizational abilities

Attention to detail

Problem-solving aptitude

Degree (or equivalent) preferable

Communication - You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly

Interpersonal and relationship-building skills You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to the company leadership

Analytical Skill and Learning Agility You take a systematic, structured view of situations,while staying focused on the big picture You have the capacity to be open to new ideas and comfortable exploring areas where there are no right answers

Global Perspective You have significant experience operating in a global environment and are able to demonstrate international cultural agility

Deliver Results You have a track record of achievement, translating complex strategies into actionable plans

Time Management - Excellent organizational and time management skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions

Judgment and problem-solving skills You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors and considerations whilst always maintaining the integrity of the core values and business strategy

Organised- ability to manage resources effectively


Primary Location GB-GB-London

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Educational/Training
Functional Area : IT Software : Software Products & Services
Role : Software Engineer
Salary : As per Industry Standards
Deadline : 20th Feb 2020

Key Skills:

Company Profile:

Pearson Education Services Pvt Ltdarfix

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