• Targeting Analyst Jobs in Ireland - 25086327

  • ORACLE
  • Ireland

Job Description:

Targeting Analyst (Business Development Group) - 19001DRL

Preferred Qualifications

BDG Targeting Analyst

The BDG Targeting Analyst is responsible for the selection and execution of targeting for sales programs to deliver Oracles message and create pipeline for the aligned sales teams The role is responsible for the overall selection, targeting and preparation of the sales program leads required The targeting analyst uses Oracles own databases of customers and other sources and targeting models such as AI and Machine learning

The targeting analyst holds the key to the productive use of Oracles data to drive Oracle pipeline by pointing them towards customers where Oracle can win, with the right message at the right time Importantly the role will use data insights and discipline to drive program targeting and execution to achieve the outcomes expected

The candidate would have a sound understanding of how SaaS, PaaS and IaaS decisions are made and what solutions from Oracles portfolio will fit customers needs, whether a start-up or a mature enterprise looking to move to cloud

Detailed

Overall regional program market planning targeting to meet business goals, aligned to market and sales strategies
Development of a customer targeting strategy to use for program development across IaaS, PaaS and SaaS businesses
Specific planning and targeting of individual programs to achieve business results throughout EMEAR
Identify and apply new targeting models from machine learning and other external sources to get the best results for Oracles business development group
Role includes reporting on the success of targeted programs and learning and re-applying that learning in the next campaign

Skills

Strong SQL with any database and related BI tools
Ability to define business problems and hypothesis to test to find the right outcomes
Skills to respond to briefings and find the right customers with the right marketing message to be successful with maximum conversion rate to opportunity
Skills in creating and using segmentation to drive business results
Marketing or demand generation skills and experience in B2B brands or B2C with a smaller number of target customers or high value and complex buying decisions
Strong analytical skills to review market trends, sales trends and build insights on where Oracle can win in cloud with our target programs
Marketing or demand generation execution skills and experience in multi-channel integrated program execution
Demand generation reporting and insights driving better performing campaigns
Some experience in development languages (Java), data integration and quality management

Ideal candidates

Previous data mining and exploration skills
Ideally some experience of AI and Machine learning ion making complex targeting decisions

KPIs

Overall performance of campaigns generated for targeting mostly with conversion rate from target list selected and $ outcome for pipeline generation
Efficacy of campaign to target least number of customers to achieve result without wasted effort
Campaign output to timeline to meet quarterly objectives

Detailed Description and Job Requirements

Provides programs to improve operational efficiency, consistency, and compliance in support of the organization*s financial and tactical business objectives Provides business practices and processes Develops, communicates, and trains the organization on business practices and processes

Serve as a liaison with other divisions such as Finance, Contracts, HR, Legal, Shared Services, Accounts Receivable, Purchasing, and Risk Management in an effort to ensure accurate and timely transaction processing Collect, input, verify, correct, and analyze data to measure key performance indicator actual versus business objectives Provide updates to management regarding budget to actual, informing them of deviations and opportunities Provide management with economic impact and compliance issues surrounding key business decisions and/or deals Communicate Oracle Business Practices to the organization and monitor process and approvals for full compliance Drive implementation of new processes and procedures

Duties and tasks are standard with some variation Completes own role largely independently within defined policies and procedures Attention to detail critical Ability to collect, organize, and display data in spreadsheet format Follow-through skills necessary to get information from internal and third parties and have data errors/omissions corrected Relationship management skills strongly desired Strong written and verbal communication skills to interact with management and possible clients desired 2 plus years relevant work experience

As part of Oracles employment process candidates will be required to successfully complete a pre-employment screening process This will involve identity and employment verification, professional references, education verification and professional qualifications and memberships (if applicable)

Job Business Operations

Location IE-IE,Ireland-Dublin

Other Locations RO-RO,Romania-Bucharest

Job Type Regular Employee Hire

Organization Oracle

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Software Services, IT-Software
Functional Area : IT Software : Software Products & Services
Role : Software Engineer
Salary : As per Industry Standards
Deadline : 12th May 2020

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