• Tally Solutions AGM Trade MarMarketing Jobs in Bangalore,India

  • Tally Solution
  • Save Job
  • 10 - 12 Years
  • Posted : above 1 month

Job Description:

Tally is a pioneer in the business software products arena Since its inception in 1986, Tallys simple yet powerful products have been revolutionizing the way businesses run Having delivered path breaking technology consistently for more than 3 decades, Tally symbolizes unmatched innovation and leadership Today, it caters to millions of users across industries in over a 100 countries and continues to be the unchallenged industry leader in the business software domain

Tally is used by close to 2 million businesses across the world We have a 28000+ strong partner network and a total strength of 800+ employees Tally is headquartered in Bangalore with 19 regional offices across India and 2 overseas offices (Dubai & Kenya)

Role AGM Trade Marketing Function Business Development/Marketing Experience 10- 12 yrs

What will you be doing ?

- Will drive marketing value by working with sales channels through

- Understanding channel construct

- Understanding the Target customer and the role the channel plays in fulfilling his need

- Understanding sales and Brand drivers in different channels

- Insights Understand channel construct/footfalls/outreach/role/wallet share/potential

Reach & visibility

- Build reach & visibility initiatives amongst Target customers by owning the below the line strategy for the company and drive visibility and awareness pan India for different initiatives Below the line - working closely with Customer marketing on execution of branding, ATL, PR

- Drive product launches and product experience at the ground level to initiate customers to try and buy our products and services

- Be a strong custodian of GST messaging and drive its awareness and adoption with partners, customers, prospects and influencers

- Scan the environment for high-impact, high-leverage collaboration opportunities on ground with Industry Associations, SME groups and media

- Establish metrics and objectives for measuring visibility and trials

- Take Custody of Marketing initiatives for the zone and align marketing initiatives to the overall business strategies

- Be a strong custodian to drive and share market insights and ground realities with Central marketing wrt key stakeholders like partners, customers, prospects, Associations, influencers etc

- Manage a Zonal marketing team pan India and drive capability - Expand the scope to International markets as well

Value and enablement

- Build calendarized marketing programmes, enable marketing material, web enablement, enhancement of partner value by working closely with customer marketing to create partner engagement and build value

- Customer experience across channels to build delight is a must

- Understand partners- business objectives, go-to-market approach and use this insight to build and execute marketing plans and strategies focused on customer engagements to complement these

- Partner with sales team to create value propositions for channel partners, Tax practitioners (influencers) etc

- Create and drive Influencer programmes with CAs and tax practitioners

Who are we looking for ?

- Strong background in Software/Telecom firms in Channel Marketing - 10-12 years of experience

- Ability to go beyond execution and also drive strategic thinking to create powerful assets

- Should have owned strategy and execution of BTL/ associations- engagement and events and alliance marketing

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 07th Jan 2020

Key Skills:

Company Profile:

Not Mentioned

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