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  • 0 - 1 Years
  • Posted : above 1 month

Job Description:

Assistant Brand Manager - Volini Gel

Job Summary

- Planning, developing and directing the marketing efforts of the assigned brand portfolio by formulating marketing Plans in alignment with overall organizational strategy

1 Develop Brand Strategies and Brand Plans

a Ideation, development and execution of marketing campaigns that includes mass media, digital, outdoor & on-ground consumer activations and retail visibility initiatives

b Execution, Monitoring and controlling all ATL & BTL initiatives for the assigned brand portfolio

c Liaising with Creative & Media Partners Responsible for development of brand and campaign specific creative briefs to ensure relevant communication development

d Responsible for development of Media briefs and tracking media deliverables with agencies

e Coordinating and follow-up with the agency for all other jobs related to brand like assisting in shoots, arranging material for media releases, raising purchase orders, verifying media bills and carrying out internal follow-up on payments

f Sales Promotions Planning and execution of Consumer Promotions Continuously monitoring the effectiveness of the promotions Analysis and Post Evaluation of such Schemes

2 Tracking Competitor Strategy

a Coordinating with Research agency on relevant communication strategy of various brands based on various consumer researches across cities

b Analyzing the competitor activity through field visits and secondary data sources

c Compilation of all brand and competitor related information

3 Developing Competitive Strategies

a Conceptualization and implementation of strategies to counter competition

4 Responsible for Effective use of budgeting Norms

a Allocation of budget for effective executing of marketing campaigns Also, to keep a track on the same for proper utilization

5 Understanding Brand trends

a Thoroughly analyzing the brand sales month wise and identifying yoy growth pattern

b Analyze detailed market segmentation (including market research) to focus sales activities towards specific markets

c Conduct consumer research, regarding consumption pattern, consumer feedback

6 Execute Market development Inputs

a Identifying virgin markets / weak markets & develop strategies to develop those markets

b Creating and allocation of sales support materials

7 New Product Development

a Identify, develop, and launch new & existing concepts and products supporting the brand portfolio

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 30th May 2020

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