• Star TV - Brand Manager - Cricket - IIM/ISB/MDI/FMS Jobs in Mumbai,India

  • Star India Pvt. Ltd.

Job Description:

KEY RESPONSIBILITIES

- Driving viewership (awareness, intention to watch) for the portfolio through disruptive and innovative communication strategy and marketing plans This involves

i Developing actionable insights into effective Marketing communication plans

ii Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment

iii Developing breakthrough campaigns maximizing the brand awareness for the sport

iv Developing 360-degree marketing plans digital plans through collaboration with key stakeholders

v Working closely with internal & external teams such as servicing, media, consumer insights, activation, digital teams, sales and content

vi Collaboration & liaison with cricket governing bodies & talent management agencies

- Planning and managing scale budgets

QUALIFICATION

- At least 5 years of marketing and brand management experience; driving ATL/BTL plans for a large brand which has created a considerable impact

- Post Graduate in Marketing from top tier B school

KNOWLEDGE AND SKILLS

- Exposure to brand planning & Activations

- Experience in managing an end-to-end Integrated Marketing Campaigns

- Excellent analytical, communication & presentation skills

- Self-starter who is high on drive and can influence teams to close agenda once strategy is in place

PERSONAL ATTRIBUTES

- Passion for sports

PERFORMANCE MEASURES

- Brand awareness, Unaided Awareness %

- Reach / viewership

- TVR & consumption for the portfolio

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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