• Sr. Product Manager , Digital Jobs in United States Of America

  • Abbott India Ltd
  • United States Of America, Usa
  • Save Job
  • 5 - 8 Years
  • Posted : above 1 month

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines Our 103,000 colleagues serve people in more than 160 countries

JOB DESCRIPTION Position Summary

The Senior Product Manager, Digital is responsible for executing CRM strategies to healthcare professionals driving awareness and demand generation of the FreeStyle Libre portfolio personal and professional continuous glucose monitoring systems This position also manages key vendor relationships and databases, asset deliverable management, as well as the testing of all SMS, emails, among other healthcare professional (HCP) communications

In partnership with HCP marketing leadership, the Sr Product Manager, Digital plays an active role in the formation of CRM strategies as well as the weekly/monthly/annual departmental calendars that enable the continuous and consistent testing, learning, and optimization to maximize consumers lifetime value This position structures CRM activities with a view of maximizing KPI improvement, ROI, and business impact

The Sr Product Manager, Digital is responsible for assisting with the development, leads the implementation and maintenance of the HCP website Monitors web traffic, oversees the development of web content, and maintains web server Ensures that the site meets the business needs of the organization and performs at the required quality standards Leads web analytics

Main Responsibilities

Plans and delivers CRM strategies across the HCP channel encouraging customer awareness and acquisition
Implements the CRM platform structure and architecture ensuring it works seamlessly and captures all required information at key points in the customer life cycle
Works closely with key departments to ensure the CRM works effectively
Develops relevant educational content targeted to HCPs
Partners with HCP Marketing team to oversee direct communications with customers through the CRM
Monitors and maximizes customer lifetime value strategies ensuring maximum profitability
Ensures the database is segmented effectively for targeted marketing activities
Communicates with agencies, setting clear direction
Maintains a working knowledge of principles of SEO including keyword research
Responsible for assisting with the development, leads the implementation and maintenance of the HCP website
Monitors web traffic, oversees the development of web content, and maintain web server
Ensures that the site meets the business needs of the organization and performs at the required quality standards
Leads web analytics
Partners with HCP Marketing Team to execute non-personnel promotion

Job Description Senior Product Manager, Digital for HCP Channel

Qualifications

Bachelors Degree with at least 5 years experience in digital marketing ideally in a similar industry Advanced knowledge of HTML, JavaScript, Google analytics, SalesForcecom and Marketo preferred Also critical for success Excellent oral and written communication skills (including presentation and listening skills) High energy level and positive attitude; confidence integrity and professionalism initiative and self-motivation; strong work ethic career ambition organizational skills and attention to detail Strong problem-solving skills leadership and team orientation; ability to work others; ability to work in a highly-matrixed environment

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Healthcare, Manufacturing/Industrial
Functional Area : IT Software : Software Products & Services
Role : Software Engineer
Salary : As per Industry Standards
Deadline : 11th Mar 2020

Key Skills:

Company Profile:

Company
Abbott India Ltdarfix

Salary trends based on over 1 crore profiles

View Salaries

All rights reserved © 2018 Wisdom IT Services India Pvt. Ltd DMCA.com Protection Status