• Sr. Manager , Global Digital MCE Strategy Jobs in United States Of America

  • Iqvia
  • United States Of America, Usa

Job Description:

Job ID
R1037410

Job Description Sr Manager, Global Digital MCE Strategy

JOB SUMMARY

As Sr Manager, Global Digital MCE Strategy you will partner with global and country brand teams and their agencies to develop innovative digital solutions to support their brand strategies and business goals Using customer insights and technology platforms, you will put the customer at the center of an integrated digital and traditional channel experience to ensure they receive a consistent seamless customer experience with our brands and communications when, where and how they prefer An ideal candidate is someone who thrives on developing new innovative solutions and ideas without a blueprint and executes these plans with precision

The Sr Manager, Global Digital MCE Strategy will support the Senior Director, Global MCE Strategy for the Genzyme Business Unit of Sanofi and will be located in Cambridge, MA, onsite 4 days a week

KEY RESPONSIBILITIES

Partner with brands to understand their existing digital foundation, brand strategy, business goals and translate these inputs into a plan to optimize their digital footprint (owned, earned, paid)
Support website strategy, UX design, content strategy in partnership with brands and their agencies
Drive integration of brands existing digital footprint with new multichannel engagement technology platforms under direction of Senior Director, MCE Strategy
Establish KPI measurement plans and extract insights through analytics
Identify new digital innovation opportunities (technologies, partners, trends) to present to brand teams BASIC QUALIFICATIONS

Bachelors degree in Business or Communications, prefer Masters degree
8 years of digital marketing experience, preferably a combination of agency and client side
Industry experience in pharmaceutical, biotech, medical device, consumer health, and/or digital health

Experience and understanding in writing functional and technical digital documents
Experience developing strategic briefs, directing and managing agencies
Ability to explain digital concepts to non-digital experts
Strong website competency Ability to provide direction on website strategy, optimization, and development in partnering with brand teams and their agencies
Ability to develop integrated owned, earned and paid channel plans
Understanding of and experience with owned digital platforms such as CRM, marketing automation, website etc
Understanding of and experience with digital and analytic platforms and tools used to optimize owned platforms
Strong analytical and problem solving skills
Ability to analyze large amounts of information both quantitative and qualitative and synthesize customer and business insights into the development of digital strategies
Strong experience collaborating with multi-functional teams across a complex, large company environment
Self-starter, demonstrates initiative
Exceptional interpersonal, organizational, communication and decision making skills
Detail-oriented and highly organized with the ability to manage multiple deadlines efficiently
Solid grasp of social, digital, traditional channels, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies

Ability and willingness to travel up to 25 PERCENT Genzyme Corporation (a Sanofi company) and its US affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law

Sanofi is dedicated to supporting people through their health challenges We are a global biopharmaceutical company focused on human health We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions

With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe

Sanofi, Empowering Life

Job ID R1037410

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Consulting Services
Functional Area : Marketing/MR/Media Planning
Role : Marketing Strategy
Salary : As per Industry Standards
Deadline : 20th Feb 2020

Key Skills:

Company Profile:

Company
Iqvia

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