• Shopper Activation Manager - Visayas Jobs in Philippines

  • Colgate-Palmolive (India)
  • Philippines

Job Description:

Responsible for monitoring and execution of 5Ps In-store, activation of trade activities, manpower deployment for direct trade stores, merchandiser training for indirect trade merchandisers and production of display and print materials in store

CORE RESPONSIBILITIES

Merchandising

Ensure flawless execution of 5Ps in-store by consistently aligning with Customer Development Team and agencies on strategies and directions

Train the manpower assigned per store

Maintain headcount in relevant stores based on merchandiser call value system and budget

Provide accurate and timely reports to the commercial team and branch updates to the field team

Trade Activations

Promote CP brand equity and ensure distribution of must carry skus

Conceptualization of booth designs and concepts for trade activations inclusive of local subjects, conventions, BPO-selling, etc and incorporating major IMCs in the activities

Timely evaluation of all conventions and other trade activities, to be shared with all stakeholders (including analysis of product distribution during conventions) 1 month after the event

Display and Print Materials

Maintain competitiveness in the store by ensuring the irresistibility of displays

Procurement of POPs based on CDT requirements according to POP strategy and budget aligned with the Retail Marketing Group

Deployment of POPs based on allocation provided by CDT

Track POPs from supplier delivery to deployment in-store and shares this with CDT Field and RMG

Monitor POP inventory on-hand (CP warehouse, Distributor warehouse, third-party agency warehouse)

Customer Engagement

Connect with customers and shoppers and understand the market dynamics through fieldwork

Seek opportunities and address gaps by working with the different teams CDT, manpower agencies, suppliers (fieldwork, cycle meetings, GTM meetings, business reviews)

Explore other suppliers/agencies to improve effectiveness and cost efficiency

Sales for Direct Trade Drugstores & Convenience Stores

Monitor inventory in Direct Trade drugstores and convenience stores

Submit suggested orders for Mercury Drug and Convenience Stores provided by the field team

Follow up and create initial orders of new products and promo packs

Alignment with account leads on opportunities in-store

KEY INTERNAL AND EXTERNAL CUSTOMERS

Internal

Customer Development Field Sales Teams

In-store Management Team

Retail Marketing Team

External

Customers

Third-party agencies/suppliers

Distributors

LEADERSHIP / SUPERVISION

Individual contributor

EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED

EDUCATION Bachelors Degree in any Business Course or related course

REQUIREMENTS

Minimum 7 years of work experience in Customer Development field sales

Experience handling both direct and indirect trade accounts is required

Solid commercial understanding and expertise in-store coming from field sales stint, to be able to interface well with Customer Development Team

Consistent track record of strong performance and flawless in-store execution

Strong drive to achieve results

SKILLS, COMPETENCIES, AND LEVEL OF REQUIRED SUPERVISION

Skills

Excellent oral and written communication skills

Leadership skills required in managing third-party merchandisers, suppliers, and distributors

Strong analytical skills to be able to prepare data analyses using available tools

Strong interpersonal/ People skills

Good communication skills to provide inputs during the monthly commercial process and the marketing activity grid

Financial knowledge and business acumen to recommend initiatives that bring financial results and understanding the impact on the business and ROI

High proficiency in MS Office Applications (Word, Excel - Macros, Powerpo

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Manufacturing/Industrial, Consumer Durables/FMCG
Functional Area : Sales/Business Development
Role : Channel Sales
Salary : As per Industry Standards
Deadline : 15th Mar 2020

Key Skills:

Company Profile:

Company
Colgate-Palmolive (India)arfix

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