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  • 3 - 6 Years
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Job Description:

Senior SEM Analyst

USA - Washington - Bellevue


Sr SEM Analyst

Do you love to solve big problems Are you as comfortable defining strategic decisions as you are slicing data to answer a thorny question Does the idea of making impactful changes on a small team excite you If so, come talk to us! We are looking for an analytical Sr SEM Specialist to own global campaign management for our keywords, ads, and landing pages

About CarRentalscom

CarRentalscom is a brand within the Expedia Group with big dreams We offer the opportunity to work in a start-up environment while having the backing and resources of a multinational ecommerce company We believe in

Global Growth We aim to be the worlds leading car rental OTA
Tech-Led We use technology to simplify and automate the CarRentals experience
Right Car We are fanatical in helping customers find and book their right car
Dig In We deep dive using data, hypothesis, testing, and learning
Laugh We are dead serious about car rentals but not ourselves

What youll do

As a Sr SEM Specialist, you will be responsible for the strategy and execution of innovative campaigns across our growing business, which currently includes US, France, Germany, Netherlands, and Spain websites

To excel in the role, youll consistently lean on analysis and data to learn, communicate, and make decisions Youll also need to exhibit a mix of ingenuity and scrappiness to improve processes or create solutions to operate at scale Depending on the project, you may also engage our broader product, engineering, and data science teams to develop product or automation capabilities

Your success will be measured by the ability to develop relevance for customers throughout the funnel, which leads to improved engagement, conversion rates, and revenue

Responsibilities will include

Ownership of keywords, ad copy, landing pages for SEM campaigns globally Lead the strategy, backlog development, prioritization, and day-to-day operations of your portfolio
Utilize large data sets with SQL, Python, Excel, or other tools to perform analysis and identify key insights or optimization opportunities
Identify process improvements to operate-at-scale or develop automation tools in partnership with CarRentalscom product, engineering, data science, or other marketing channels
Lead SEM expansion efforts into new points of sale, which includes building out the account structure, performing keyword research, and developing localized messaging
Develop test backlogs and execute test-and-learn to continuously improve relevancy, engagement metrics, and conversion rate
Execute & contribute to channel level initiatives requiring project management or coordination with other team members Including a planned restructure of SEM accounts
Represent your work across the organization, from engineers to executive leadership

Who you are

3 years of relevant experience, preferably in digital performance marketing or analytics 2 years with a post grad degree
Bachelors degree in a quantitative field, such as Engineering, Statistics, or Applied Mathematics preferred
Highly analytical, with experience pulling, manipulating, and deriving insight from data
A critical thinker with superb problem-solving skills Combined with a high level of initiative and ability to thrive in a dynamic environment
An excellent communicator, who can communicate complex analytical or technical topics in a clean & simple way
Advanced experience with SQL required
Experience with programming or scripting languages highly preferred (eg python, javascript)

Expedia Group recognizes our success is dependent on the success of our people We are the worlds travel platform, made up of the most knowledgeable, passionate, and creative people in our business Our brands recognize the power of travel to break down barriers and make peoples lives better that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so

Whether youre applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach We relentlessly strive for better, but not at the cost of the customer We act with humility and optimism, respecting ideas big and small We value diversity and voices of all volumes We are a global organization but keep our feet on the ground so we can act fast and stay simple Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you

Our family of travel brands includes Brand Expedia, Hotelscom, Expedia Partner Solutions, Egencia, trivago, HomeAway, Orbitz, Travelocity, Wotif, lastminutecomau, ebookers, CheapTickets, Hotwire, Classic Vacations, Expedia Media Solutions, CarRentalscom, Expedia Local Expert, Expedia CruiseShipCenters, SilverRail Technologies, Inc, ALICE and Traveldoo


Expedia is committed to creating an inclusive work environment with a diverse workforce All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status This employer participates in E-Verify The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employees I-9 to confirm work authorization

Full time


Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Internet/Dot com/ISP
Functional Area : IT Software : Software Products & Services
Role : Software Engineer
Salary : As per Industry Standards
Deadline : 15th Apr 2020

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