• Senior Manager Marketing Research Iustry Jobs in Mumbai,India - 24759398

  • FutureBridge
  • Save Job
  • 8 - 10 Years
  • Posted : above 1 month

Job Description:

Key Accountability

- Planning & execution of marketing activities centered around lead generation and to some extent brand awareness

- Align & execute marketing activities in sync with Sales & Operations requirements

- Act as brand custodial to ensure adherence of brand guidelines across the organization

- Extensively use technologies for automating processes to execute marketing activities

Key responsibilities

- Executing various outreach program (Lead Generation) thru

a) Content marketing

b) webinars

c) Social media campaigns

d) Events & conferences

- Content marketing

a) Coordination with the content/product team

b) Execution on targeted content marketing

- Identification and data build of contact audience

a) Mapping the player ecosystem

b) Marketing database management - expansion & maintenance

- Execution of activities related to target audience community build, brand awareness using professional platforms

- Website management

a) Driving traffic to the website, planning and executing content refresh, new content

b) User journey (audience engagement) within the website and thru marketing campaigns

c) Request & lead gen management

d) SEO optimization and ranking

- MIS & Reporting

Required skills / Experience

- Degree in Business / Marketing Management

- 8-10 years- experience in a global B2B environment - research industry preferred

- Highly oriented to results

- Ability to think strategically but with hands-on style and a strong emphasis on day to day work and tactical implementation

- Strong analytical skills

- Strong communication and presentation skills

- Ability to work in and lead a team

Note Candidates from Management/Strategy Consulting Or KPO/Research & Advisory/Analytics with Digital Marketing Experience only

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 02nd May 2020

Key Skills:


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