Senior Manager Marketing Hospital Jobs in Bangalore,India - 25083197

Job Description:

Key areas of expertise in Creating standardized marketing practices & procedures, Develop pricing strategies, balancing firm objectives, Develop Marketing campaigns, Analyzing data and estimating demand for services, Identifies marketing opportunities by identifying patient requirements, forecasting projected business

- The role will be responsible for Heading all marketing activities from ATL / BTL to social media and digital campaigns to advertising and creative projects

- Crafting strategies for all Marketing teams, including Managing the Product Portfolio, Digital, Advertising, MarCom, Content Development, - Graphics Designing, Medico Marketing, External Communication

- Preparing and managing monthly, quarterly and annual budgets for the Marketing department

- Setting, monitoring and reporting on team goals

- Develop plans to help establish the brand

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages etc)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Drive all external communications from SDPL

- Design and drive all internal communications, in coordination with the HR department

- Support and help strategise on building a Customer focused, Service centric brand, to all customers

- Ensure design and delivery of branding and content, to position SDPL as the most desired and technically superior brand, in the market

- Responsible for developing & executing CRM/ customer engagement activity, including accurate forecasting and post- campaign analysis

- Working collaboratively across Digital and Marketing team and managing the Social Media Calendar

- Plan programs and events that build relationships between healthcare personnel and patients, as well as position the medical centers

Profile Summary:

Key Skills: