• Senior Manager Marketing FMCG FMCD Auto Jobs in Pune,India - 23850512

  • WEN
  • Save Job
  • 12 - 20 Years
  • Posted : 30 days ago

Job Description:

Job Responsibilities

Brand Management

- Understand the brand, brand positioning & attributes

- Marketing Plan

- Rural marketing

- Marketing Activation ATL/BTL

- Own product launches and activations - including defining communication strategy, processes and collaterals

- Own corporate marketing activities - Website, PR etc

- Digital marketing

- Provide insightful market intelligence to partners- Communication agencies, ATL/BTL agencies, Media agencies & PR agencies

- Plan, develop & rollout ATL/BTL activation in requirement with defined sales objective

Brand Strategy

- Participate in Business Plan development

- Envision & Create brand strategy document

- Create annual action plans using the full marketing mix to implement brand strategy

Product & Brand Analysis

- Develop & Evolve product insights for lead markets

- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks

- Creates regular marketing reports

Media Planning and Execution

- Plan innovative ATL/BTL campaigns & champion deployment across country to solve business problems

- Recommend alternate and cost-effective media channels and prepare a channel mix specifically in digital media

- Coordinate with the media agency for the execution of the media plans

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 19th Apr 2020

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