• Senior Manager/DGM - Brand Management - FMCG/FMCD/eCommerce - IIM/ISB/FMS/MDI Jobs in Gurgaon,India

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  • 4 - 8 Years
  • Posted : above 1 month

Job Description:

This is a national role and would be a part of the Brand & Insights team The key purpose of this role is to drive key business and brand objectives by developing world class 360 degree communication

The person needs to be the voice of the consumer and work closely with the insights teams to identify evolving trends in a consumer life both cultural and lifestyle

Strategy development

- Will be responsible for brand communication development across all channels (Offline + Online) for thematic communication, product launches, device partnerships, network comms etc

- Conceptualizing and developing the core brand strategy

- Unearth insights from primary & secondary sources, be the voice of consumer logic and consistently sharpen our strategic focus

- Be the custodian of brand health and closely track brands consideration and saliency

Creative development

- Liaise with creative agencies (ATL/BTL/Digital) to ensure that we get best in class creative

- Completely oversee all campaigns from brief to output to execution

- Management of workflows & timelines for development of all campaigns across different mediums - TV, print, retail, digital, outdoor & radio

In-market efficiency

- Creating GTM communication toolkits for new launches and strategic interventions to propel business growth

- Liaise with circle marketing teams to ensure executions of national campaigns across owned retail stores and general trade stores

- Liaise with circle marketing teams to identify micro-marketing initiatives to drive their respective business agendas while ensuring that brand hygiene and integrity is maintained across touchpoints

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 11th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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