• Senior Director AVP VP Head Bra Marketing Media Advertising IT Jobs in Bangalore,India - 23799597

  • The Quartile Company
  • Save Job
  • 7 - 10 Years
  • Posted : above 1 month

Job Description:

- Will lead all branding initiatives for mobility domain with high brand recall, affinity and organic pull Will lead the teams for ATL, BTL, Customer research, Content & Creatives, Social Media

- Responsible for overall brand strategy, media strategy, planning and execution oversight Will work closely with external creative and media agencies Experience working in a start-up (preferred) with leading customer brand

Roles & Responsibilities

- Leadership/Management/Supervisory Role The first and most prominent responsibility of the Head of Brand Marketing is his leadership over the brand marketing department In this position, the Head of Brand Marketing is responsible for the overall management of junior brand marketing managers, these are, the Brand Marketing Manager and the Senior Brand Marketing Manager

- The Head of Brand Marketing, in his leadership capacity, is also tasked with the creation of a departmental vision that he instills in all levels of the department, which form part of the business culture He manages and works with individual teams and ensures consistency and appropriateness of the brands messages in the market

- The Head of Brand Marketing has overall responsibility over all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc across the business

- The Head of Brand Marketing also plays a mentorship role to key personnel in the brand marketing department, honing their professional skills and preparing them to occupy his position in the future

Strategy

- The Head of Brand Marketing also plays a major strategic role He develops and manages the businesss brand strategy as well as corresponding brand elements in order to maximize the brands equity

- The Head of Brand Marketing is responsible for the creation and placement of advertising that is in support of the businesss and sales teams initiatives through media planning, creative development, metrics, market research, and vendor management

- The Head of Brand Marketing is also responsible for the creation of all forms of marketing, for example, interactive marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations

- He is in charge of the development of the execution plan for thought leadership initiatives, where he uses a wide range of content in order to build awareness and credibility for business and brand in the market, simultaneously establishing the organization as a thought leader in the market

Collaboration

- The role of the Head of Brand Marketing, as expected, is highly collaborative The Head of Brand Marketing works closely with the Sales department, the Director of Brand Marketing, and the Chief Marketing Officer in formulation and delivery of both the offline and online brand marketing elements/strategies

- These elements are inclusive but not limited to brand design, partnership marketing, content, public relations, and advertising

- The Head of Brand Marketing also partners with senior brand marketing management in the drawing of the departments- budget and its subsequent allocation within the department

- He also assists the Director of Brand Marketing in managing and integrating the public relations process into all program activities for the purpose of achieving ROI and maximum positive coverage

- He also works with brand campaign managers in ensuring relevant brand promotion that will lead to the achievement of maximum ROI

Analytics

- The Head of Brand Marketing plays a major analytical role in establishing metrics for the purpose of measuring campaign effectiveness against KPIs

- At this capacity, he also establishes a process for benchmarking the brands performance in various in order to ensure that campaigns are relevant and competitive

- The Head of Brand Marketing also ensures the completion of market analyses and monitors the competitive activity in the market as well as conducting gap analyses and financial modeling, which avail the business a competitive advantage and facilitate the realization of new brand marketing opportunities for the business In this capacity he also integrates PR processes in brand marketing campaigns that ensures maximization of ROI

- The Head of Brand Marketing is also tasked with the preparation of reports on campaign performance, which he presents to senior brand marketing management, key stakeholders, and external partners

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 12th Apr 2020

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