• Senior Brand Manager/Brand Manager - FMCG/Pharma Jobs in Mumbai,India - 25171253

  • Adept Universe

Job Description:

Core Job Responsibilities


- Sales Target & Market Share Achievement Implement the proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand

- Marketing Budget Management - Periodically (Annually / Quarterly / Monthly) monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of Associate Director-OTC


- Develop & execute the Marketing mix for the brand in line with the overall marketing strategy, thereby enabling achievement of brand objectives and growth targets

- Plan & execute media campaigns/ATL promotion initiatives for the brand in co-ordination with Advertising & Media agency

- Ideation, planning & control of all BTL activities & Sales Promotion initiatives undertaken on the brand

- Market Intelligence - Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis-vis competition Analysis, evaluation & presentation of all data related to the brand & category to gain insight of market realities

- New Product Introduction Analyze market research for qualitative or quantitative parameters to identify opportunities in brand portfolio and profitability, by creating a business case and recommending product innovations, new brand/line extensions, seeking approvals and assisting in market launch in order to expand the brand portfolio, market share & profits

- Product Life Cycle Management - Collaborate with stakeholders for introducing brand / line extensions in order to extend product life cycle

People Management

- Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives Develop a rapport with the field force in order to obtain necessary feedback & insight of sales & distribution

- Work in liaison with other internal organs like Sales, NPI, Packaging, R&D, Operations & Finance on various product management tasks

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th May 2020

Key Skills:

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