• Delhi Ncr
  • Save Job
  • 7 - 15 Years
  • Posted : above 1 month

Job Description:

Position Name National Assets and Sales Development Manager

Reporting into National Channel Manager

Function Sales- Retail

Eligibility & Experience

- MBA or equivalent

- Must have completed at least 2 years in current role and in the organization

- 7+ Years of Work Ex in FMCG

Position Summary

- The role entails leading the Asset management & sales development agenda for Retail sales; trade marketing; sales IS & sales capability pertaining to freezers for Pan India capacity This is a key role and reports to the Retail GTM & Trade marketing manager

Responsibilities and Accountability

- Develop an effective & efficient Go to Market strategy (GTM) to for Retail freezers to build a long term sustainable business Review the working, analyze and evaluate the effectiveness of freezers, methods, costs, and results in partnership with regional teams

- Driving the AOC numbers through structured BTL interventions across regions for entire universe of freezer stores Plan, strategize and implement BTL inputs to drive Top Line and Bottom line numbers

- For freezer stores, conceptualize & execute sales development activities, sales policies, processes, reporting/data analytics to delivery of short term and long term business goals

- Work with the regional teams & lead the agenda on business process re-engineering; ensure preparedness required for the platforms and track the execution of the same

- Assess sales force capability basis freezer performance insights; develop capability build modules and partner with regional teams in delivery, execution and maintenance

- Lead the agenda on sales automation for freezer stores in partnership with sales IS manager; drive adherence to sales IT deployment plan and carry out necessary course corrections basis on ground realities; Analyze smiles data to develop insights and use the same to drive business

- Planning and delivery of trade initiatives such as Displays, Contests, Schemes, Consumer promotions, Activations etc for the universe of freezer stores to drive volume and also build consumer awareness at store level

- Basis insights from data and on company Pack x Price strategy develop and execute POG for all types of freezer outlets Refresh POG during launch to optimize space

- Manage the trade spend budgets for freezers, track and review ROI on a monthly basis

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 01st Feb 2020

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