• New York City, New York
  • Save Job
  • 1 - 3 Years
  • Posted : above 1 month

Job Description:

Nielsen Sports mission is to understand the fan, leveraging this understanding of fans as consumers, to benefit our clients We do this through the latest data, tools and techniques throughout the whole of Nielsen and partnering outside of the business when necessary Within the sports vertical, you will provide insights to MLS and its member clubs, as well as other leagues, brands and sports agencies during the offseason Our involvement with clients spans their entire business, from identifying partners, evaluating creatives, to measuring the impact of their marketing activations

Our clients needs are domestic and global and you will be providing insight in whichever market our clients has a research need To serve clients we leverage the entire suit of Nielsen solutions, from both Watch & Buy

The sole focus of this position will be to provide data & insights specifically for the MLS client; while sitting onsite at the MLS You will provide the client with value-added analyses and insights to help the client interpret the data and make business decisions You will also act as a Subject Matter Expert to address MLS client questions and concerns

Key Responsibilities of Research Analyst

Analyze and prepare custom on-going and ad-hoc reports with quantitative and qualitative data for the MLS as well as other Sports clients during the off-season
Present analyses to MLS Research & Insights team, providing actionable insights that turn clients into advocates for our work
Collaborate across various MLS departments and teams, to be the voice of the Nielsen and ensure that there is consistency of data interpretation; especially when comparing TV and Digital/Social
Act as the first point of contact when there is a Nielsen related business issue raised by the MLS, requiring immediate attention
Provide direction on Nielsens Total Audience initiative and address audience deduplication inquiries
Work with MLS research and programming teams to provide data and insights in support of program scheduling
Use our unique data and PowerPoint to tell a compelling and clear story to the MLS client
Take responsibility of projects ensuring the completeness and accuracy of data and deliverables using the MLS guidelines and formats
Use your expertise of the client, industry and data to initiate additional analyses, potentially including other available data sources or new data collection methods, as appropriate, to address client business issues and showcase other Nielsen capabilities
Be the day-to-day point of contact for clients for specific projects
Work in close coordination with Entertainment and Sports Team to ensure that all client objectives are met
Assist account reps on all sales opportunities
Work with communications/marketing team for Nielsen editorials & wire posts as needed

Qualifications of Senior Research Analyst/ Marketing Support Associate

Bachelors degree preferably in Marketing, Market Research, or related field
1-3 years of experience in Media Research, Marketing and Advertising
Strong quantitative, data tabulation and analytic skills
Ability to independently analyze data, draw conclusions and provide recommendations
Analytic experience using Nielsens national and local TV measurement solutions; including NNTV, N-Power, Arianna and NLTV
Knowledge of cable and broadcast network specific measurement nuances; including syndication
Understanding of MLS programming, schedules and coverage
Have a natural curiosity
Be an independent thinker
Effective organizational skills providing the ability to identify priorities and meet all deadlines assigned
A genuine understanding of the entertainment and sports industry
Have the ability to work independently and autonomously and bring ideas to collaboration sessions
Ability to effectively communicate with clients in verbal and written form
Ability to both multi-task and pay attention to details
Self-starter who has a strong drive to exceed expectations
Strong interpersonal skills to interface with internal and external stakeholders
Ability to work both independently and in a team environment
Excellent Excel skills (pivot tables, functions, formulas, charts, graphs)
Flexibility to work late evenings and sporadic weekends, during the season

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Research/Surveyor/MR
Functional Area : Marketing/MR/Media Planning
Role : Market Research
Salary : As per Industry Standards
Deadline : 21st Dec 2019

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