• Relaxo Footwears Deputy General Manager General Manager Marketing Jobs in Delhi Ncr

  • Relaxo Footwear Ltd
  • Delhi Ncr
  • Save Job
  • 10 - 16 Years
  • Posted : 23 days ago

Job Description:

Key Roles and Responsibilities


- Assist in Developing and implement Marketing strategies to increase market share of each Brand & track annual brand building marketing budgets around 100 Cr for the activities

- Conceptualization of the Annual Brand strategy & implementation of marketing plan for augmenting the Annual business volume to achieve the company sales through Wholesale, eCommerce

Customer Orientation

- Gather market/ competitor intelligence from Brand Managers and create action plans for the region

- Brand Track, Usage, Product Portfolio - the market study of category for competitor evaluation and market share

- NPD Rhythm Chart planning and development of new products in time

- Regularly track & monitor customer perception and improve metrics

People Orientation

- Motivate team members to meet Individual Category of Marketing targets

- Set targets for team & provide necessary support such as constructive feedback, training & development

Internal Business Process

- Act as an authority & promoter of the brands, ensuring consistent brand expression through all consumer & cultural touch points, both external & internal

- Develop & execute marketing & promotional calendar to drive traffic, profitable sales and engage the target consumer with the brand

- Develop and direct measurable multi-channel, cross channel, channel specific, promotional & cause related marketing programs that tie back to the brand strategy & business goals


Technical/ Functional

- Marketing planning

- ATL /BTL Implementation


- Customer focus

- Collaboration

- Adaptability

- Result orientation

- Execution excellence

Key Responsibility Areas


- % Target achievement on AOP


- % revenue contribution from New Product Development

Key Stakeholder Management


- Marketing/ Brand team

- Sales (Wholesale, Export, MT)



- Finance


- Distributors

- Retailers

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 19th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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