• Regional Sales Manager - East - FMCG Jobs in Kolkata,India

  • PeopleZ HR
  • Save Job
  • 7 - 12 Years
  • Posted : above 1 month

Job Description:

1 Give strategic direction to the Region and ensure the achievement of the topline sales number

- To plan and achieve the sales targets

- To plan and achieve the distribution targets

- To control & monitor sales returns, damages, expiry stocks, etc as per company norms

2 Deliver Market Share Goal at Category Level for the Region

3 Ensure Financial compliance by way of

- Implementing credit policy and credit controls

- Monitor and control spends in the Region (Over Heads and Trade Marketing)

- Overall responsible for timely &risk-free realization from the customer (distributor, institutions & cooperatives)

- Plan & Deliver on initiatives

4 Business Planning for the Region

- Monitor market coverage through ASM/TSE and distribution network

- Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans

- Conduct monthly Regional Team Meeting for ASMs and review area performance and forecast every month

- Attend the meeting of the all ASMs with TSEs at least once a year

5 Distribution Management & stock planning for the branch

- Monitor pipelines across the Region (C&F) and Distributors

- Plan & Monitor execution of the secondary sales plan through the ASM

- Area wise, TSE wise, Brand wise, SKU wise

- Lead a Regional Team Meeting along with the Customer Service Manager and review area wise trade forecast

- Involve the Regional Manager Modern Trade and Regional Manager

- Customer Marketing in the Regional Meet

- Participate in the Trade BU Forecast meet at Head Office along with the other Demand Planning, Supply Chain, Vertical Heads in the Trade BU & the HO marketing team

6 Code of conduct and compliance to stat / regulatory/QA norms

- Ensure branch adherence to code of conduct

- Ensure branch adherence to sales SOP

- Conformation to all financial and administration systems

- Compliance to statutory and regulatory norms

- Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams

- Checks stock hygiene & engages with customers/officials on QA related issues as per organization guidelines

7 Administration Responsibilities

- Ensure proper documentation of spends in the branch

- Ensure proper capturing of sales MIS at the branch

- Provide necessary support to the BU Head trade to run the trade BU

- Track competitor activity and create a database for the same

- Ensure timely submission of the trade to the BU Head

8 Develop team through coaching, training and reward management

- To motivate and provide leadership to the trade team in the branch

- To work with all ASMs & TSE as per guidelines

- Facilitate and support training for the ASMs and their teams

- To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade BU to facilitate cross functional exposure for the team

- To reward superior performance in the branch through timely recognition

9 In Store Retail execution & Localized Trade Marketing Initiatives

- Ensure best in class implementation of Channel loyalty programs as per plan

- To develop customized business plan in order to leverage regional opportunities

- Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch


- MBA from a premier institute with upto 7-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG (mix of different types of trade - traditional trade, modern trade, trade marketing would be ideal)

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 11th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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