Job Description:

RSM East

Job Purpose

The key job purpose is to provide leadership to a specific geographic region on the following parameters

1 Sales strategy

2 People

3 Process adherence

4 Execution

- The incumbent will lead a team of ASEs into shaping the growth story for his or her region in line with the overall Company strategy He/she will do so using various RTM levers such as quality, distribution expansion, opening new markets, and powerful in store execution

Key Responsibilities

- Lead the team of ASEs (handling states) in creating the business growth map for the region, focusing on critical levers such as Planning, Distribution, Execution, Quality

- In each case, the RSM would be expected to help articulate the difference between current and future desired states, as well as define a plan for bridging the two

- Create processes and capability to deliver superior In-Store execution

- Execution would be in line with the overall trade marketing guidelines defined for the India business

- Deploy necessary Infrastructure by way of frontline sellers, Sales Officers, Distributors, Units etc to ensure quality distribution at optimal cost to serve

- Manage and deploy sales and commercial budgets within approved levels, to maximize efficiency

- Ensure efficient adoption of all sales processes in line with our strategy, such as Information technology, Capability building etc

Context & Scope As a senior people leader, RSM is expected to build and support the engagement of his or her immediate and extended team, through use of signature Companys P&O processes

- Additionally, they will also have responsibility of supporting the skill development of their teams, working closely with the Sales Capability function

- Lastly, the RSM will be a key part of the Sales Leadership Team, playing a crucial role in helping shape and co-create the sales strategy for the larger organization

Relevant Quantitative and Budget Information Staff Handling a team of 4 ASE + 3 Off roll Associates

1 Education & Professional Qualification MBA 10 -13 years experience

2 Knowledge/Experience Above experience in any or combination of - channel sales, business development, sales development, distribution

- Experience in Food Industry preferable

- Experience of at least one Zonal/Regional level role preferable or Sr ASM role

Level of Role People Leader

- Develops Talent

- Engages Associates

Critical Leadership Competencies

- Engages Associates

- Develops Talent

- Delivers Consistent Results

- Creates Collaborative Relationships

- Process Management

Key Functional Competencies & Technical Skills


- Leveraging Insights

- Execution & Measurement

- Commercial Negotiation

- Customer Account Management

- Category First

- Shopper Understanding

- Sales & Customer Communications


- Selling

- Financial Management

- Route to Market Optimization

- Effective Sales Management

- In-store Strategies & Tactics

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 21st Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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