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FOR AN FMCG STARTUP
CANDIDATES WITH FMCG EXPERIENCE ONLY
Role
- To Take care of the complete Channel Distribution network for the regions
- Provide strategic direction to the ASMs
- Facilitate growth of individual brands and ensure deliveries of Marketing plans
- Analyze, monitor and develop strategies to enhance distribution reach through
- Ensure effective New product introductions through achievement of a minimum Perfect Punch Score & effective distribution strategy
- Develop specific strategies for different trade segments and ensure optimum utilization of Trade Marketing resources
- Ensuring commercial hygiene compliance, forecast accuracy
- Coaching and developing the sales team to improve competencies and effectiveness - in the areas of Customer Management / Meeting Effectiveness and Field Implementation
- Managing stockist and trade relationship by anticipating proactively and resolving issues, minimising stockist and field force attrition
- Monitor competitor activity - anticipate and develop strategies to counter competitions efforts
- Facilitate compliance to corporate guidelines on Sales Systems and processes through active communication and control mechanisms
- Responsible for revenue targets for Traditional sales channel
- Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan
- Identify new channels for sales expansion in offline market
Team Management
1 To motivate and direct a team of 60-70 sales professionals to establish coverage, distribution and display objectives to meet sales targets
2 Recruit, Develop and Retain quality manpower
Relationship Management
1 Develop and foster relationship with external (Key Trade partners) and internal stakeholders (Brand Team, Supply Chain, Operations)
2 Inventory Forecast/Planning
3 To share monthly inventory forecast with supply chain team
Demand Generation
1 Work closely with marketing team to devise marketing strategies for offline channel
Commercial Management
1 To manage the channel expenses (schemes/promotions/travel/logistics) and ensure the same are with-in the budgeted numbers
Education/Skills
1 Management graduate with experience in Distribution handling
2 Strong analytical/problem solving skills
3 Ability to think out of the box
4 Good mix of strategic thinking and strong execution abilities
5 Proficient in MS Office
Employment Type : | Full Time |
Salary : | Not Mentioned |
Deadline : | 01st Jun 2020 |
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