Job Description:

RSM - West

Regional Sales Manager - West

- We are looking for a Regional Sales Manager - West for one of the Lifestyle Consumer durable product company


- Tapping Business potential for the Region

- Prepares a quarter wise business generation activity plan for West Ensures that every state gets appropriate support

- Create business plan in consultation with ASM (Area Sales Manager) and team Co-ordinate with HO to ensure appropriate support for execution

- Competition Analysis- Analyses the competition information to build up a picture of competition strategy Identifies emerging opportunities / threats due to competition action Recommends action to benefit from the emerging trend Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends

- Business development- Visits & gives final opinion, filters leads from ASM for further development, anchors the relationship with Distributors

Distributor Management

- Manages the relationship with the distributor from a business point of view

- Manage conflicts

SOP Compliance

- Monitors the ASM and the audit reports


- Monitors the effectiveness of VM arrangement at outlets and recommends changes

Retail Operations

- Analyze quality of store opening, study delay patterns if any

- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance Suggest changes to the process as and when required to ensure 100% compliance

Understanding Consumer needs

- Information Collection - Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing

- Information Analysis - Suggest ways for better customer service Give customer insight to the stores for business improvement at store level Ensure understanding of consumer trend to the ASM and store teams

Team Management

- Recruitment - Hire ASM & Zone Managers

- ASM quarterly appraisal/ performance review

- Identify structural issues to motivation

- Sales Targets - Sets monthly targets for the ASMs based on the market trend, expectation of monthly business from his region, and ASM views

- Spend Budget - Sets the monthly spends budgets for ASM Reviews budget vs actual trend and recommends changes

- Training - To decide on training priorities Prepare modules for training, make a training calendar for implementation

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 10th May 2020

Key Skills:

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