• RBL Bank - Senior Manager/AVP - Digital Banking - Credit Card Program Jobs in Delhi,India

  • RBL Bank

Job Description:

Key Responsibility -

- Develop mobile application and drive consumer penetration as alternate channel of communication

- Drive Mobile application as an alternate channel of communication

- Generate revenue through cross-sell opportunity on mobile through travel, shopping, and other marketing programs

- Create a smooth UI/UX for credit card website with self servicing features on servicing and value added programs

- Drive and increase web banking channel for credit cards

- Develop technology capabilities of Masterpass and MasterCard Incontrol programs

- Communicate and market digital capabilities to drive customer experience

- Create superior customer experience through social channel and measure resolution TAT

- Drive card spends with relevant offering to the consumer

- Drive new trends and create real time offers to consumer through Priceless Surprises

- Set up a process for auto trigger communication relevant to the consumer

- Create event trigger messages to drive spends and engagement behavior

- Evaluate and design marketing communication and offers through Social networking channel

- Work jointly with MasterCard for event trigger program

- Create a Campaign management technology capability through re-targeting

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 16th Jan 2020

Key Skills:

Company Profile:

Not Mentioned

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