• Ray d FMCG Group Assistant Manager Trade Marketing Jobs in Mumbai,India - 24759791

  • Raymond FMCG Group
  • Save Job
  • 4 - 6 Years
  • Posted : above 1 month

Job Description:

The Key Objective of Assistant Trade Marketing Manager is to design the trade marketing strategy and execute the same in the trade with the help of the ASMs/RSMs

Developing and Implementing

- To Develop and execute Trade Marketing Strategy for the JKHC brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program


- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Self Development

- Should be working very closely with the field sales team and keep himself continuously updated to efficiently handle the sales roles in future

Role Dimensions

Financial Dimensions

- Keeping the trade spends in the approved budgets

- Analyze and keep track of the Return on Trade Investments

Non-Financial Dimensions

- Ensuring the desired Market hygiene

- Market visibility in line with the merchandising principles

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 02nd May 2020

Key Skills:

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