• Radio Mirchi - Activation Head Jobs in Pune,India

  • Radio Mirchi
  • Save Job
  • 7 - 11 Years
  • Posted : above 1 month

Job Description:

Activation Head

Primary responsibility Ensure budgeted P&L and revenue achievement and timely collections for the station

- Profit & Loss Account Management

- Prepare and implement the annual activations strategy for the station

- Prepare and implement the activations calendar for the station in conjunction with the Station Director and the National Activations Head

- Develop and monitor costs and build the Activations business into a profitable and scalable vertical

- Develop monetizable properties in the activations space and drive implementation

- Provide direction to the Activations team by developing, implementing and monitoring progress of the yearly and monthly plan

- Monitor competition (Radio as well as other mediums) and develop strategies to maximize market share

- Be the custodian of revenue and cost performance of the business and also be responsible for yield maximization

- Recommend pricing strategies / tactics for the station

- Give feedback on programming and product to marketing and programming and recommend improvements based on market feedback

- Aid team members in achieving their targets

- Help and aid in large value sales closures

- Contribute to ideas and concepts

- Meet and build relationships with key accounts (agencies and clients)

- Team Management

- Monitor, coach and mentor team members to ensure high levels of competence in the team

- Provide training to all team members on a regular basis on sales and Planning skills

- Participate in recruitment and selection of team members as and when necessary

- Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts

- Monitoring all reports sent by team members

- Ensure through his team heads / team that monies are collected on time through the respective account manager

- Implement processes and systems as developed by the corporate office

- Monitor yields and ERs and ensure that revenue bookings are as per company policy

- Approve deviations / bonusing / rates as authorized by the sales policy


- Reports to Station Head and the National Activation Head (matrix reporting)

The position expects the person to work with considerable amount of independence and take decisions regarding target achievement


- Internal persons

The position requires the person to coordinate regularly with

1 Programming for client activities, ideas etc

2 Marketing to understand events calendar and generate revenue from them

- External persons

The position requires the person to coordinate with agency personnel, clients, their key decision makers, decision influencers etc

QUALIFICATION Post Graduate with Sales & Marketing experience

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 08th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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