• Product Manager Jobs in United States Of America

  • Abbott India Ltd
  • United States Of America, Usa

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines Our 103,000 colleagues serve people in more than 160 countries

JOB DESCRIPTION Main Responsibilities

Responsible for achieving US product line sales and margin by driving execution of sales and marketing plan, tracking actuals vs target and other key metrics such as closes, any losses, and growth within accounts, and adjusting tactics as needed to achieve targets 2) Develop sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues Assess value, plan, and coordinate presence at key industry meetings Support field efforts to participate in and conduct local channel meetings that drive customer adoption Comprehend channel marketing efforts and requirements in managing development of promotional media Develop sales educational/promotional pieces as appropriate Initiate/manage/implement publications/ competitive comparisons to support business strategy as appropriate 3) Build relationships with key customers, thought leaders, trade associations, and industry players to facilitate sales and increase positive visibility and adoption of Abbott products Participate in various channels (including, Govt business) development discussions and provide input to drive development to higher value products that improve healthcare 4) Work with Finance, Marketing Manager, Directors and Regional Managers to provide business analysis and support development of PLAN, Update, and LBEs Provide monthly assessment of product line performance in sales, margin, new closes, and other issues affecting business prospects 5) Approve a field notification on a product performance issue understand key technical issues, clearly communicate in written form, anticipate customer/ competitor response and minimize negative reaction 6) Marketing Meetings Organizes and facilitates national marketing meetings Works with a broad array of internal and external groups to assure that marketing goals are achieved Develops and presents product information and training to sales force and key customers Participates in product strategy development; Visits customers/has VIP contacts Chooses reference centers to run clinical studies/trials Follows up closely on projects in collaboration with others Negotiates and prepares contracts for support/service May be required to establish and maintain close relationship with labs which work as confirmation centers for specific channels As required, make sure that customers can send in reagents to have them tested Internal Contacts Provides leadership by representing the customer and driving products to market Develop and implement marketing strategy for point of care product line Works closely with Sales and field management to develop and execute product marketing strategies

1) Define a marketing plan in a new or undefined market

Work with worldwide marketing and a venture team

Define target market

Understand key customer needs

Differentiate our product from the competition

Quantify the sales and profit opportunity

Define the strategy

Communicate the strategy and gain agreement from various channels

2) Develop marketing plan for product line with analysis and insights

Including strategies and specific tactics and resources to drive growth opportunities and address key risks

Review pricing and

Update as needed based on changing situation (customer, cost, competition, new products)

Execute annual price increase

3) Product Launch

Complete a launch package

Organize information in a logical concise manner

Provide positioning to differentiate the product from the competition, approve package insert

Verify ordering information is in the system

4) Drive execution of strategies and tactics in the field through extensive field travel, creative promotions, and training of sales teams during national and local meetings

5) Conduct formal market research

Understand questions that need answering, clearly and objectively define an objective around those questions

Anticipate the potential outcomes and know what you will do with this information, communicate objective

Results of market research and recommend actions

6) Explore external activities

Work with cross functional teams to explore business arrangement with outside vendor as required for assay, instrument or rare reagent

Assess patents, technology, competition and market opportunity

Make recommendation to pursue or not

7) Forecast a new product

Establish unit/dollar projections and determine cannibalization impact

Responsibility for handling backorder / allocation issues with specific product line

8) Project Management

Manages the marketing aspects of projects involving cross functional groups

Minimum Qualifications

Bachelors Degree with at least 4-6 years related experience, with at least one yr experience in marketing or product management, or MBA with 1-3 yrs related experience Product management experience in medical products or services preferred Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Healthcare, Manufacturing/Industrial
Functional Area : Sales/Business Development
Role : Channel Sales
Salary : As per Industry Standards
Deadline : 19th Feb 2020

Key Skills:

Company Profile:

Abbott India Ltdarfix

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