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  • 3 - 5 Years
  • Posted : above 1 month

Job Description:

Designation- PPC Expert/Specialist
Gender Preferences- Male candidates

Skills-


  • Proven experience as a PPC Manager or Digital Marketing Specialist

  • Experience in data analysis and reporting

  • Knowledge of SEO and digital marketing concepts

  • Familiarity with multiple platforms (eg AdWords, Facebook) is preferred

  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc)

  • Expert in email marketing

  • Lead Generation, Paid Marketing, Amazon Paid Marketing, Re-targeting, Business Planning

  • Social Media Marketing, Video Ads and Channel growth,

  • Calling and client conversion, Knowledge about the sales / Conversion funnel



Job Responsibilities-


  • We are looking for a PPC (Pay Per Click) Manager/Specialist to run PPC campaigns and monitor paid search budgets

  • In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO)

  • You should also be analytical and good with numbers


Responsibilities



  • Participate in forming effective paid search strategies

  • Launch and optimize various PPC campaigns

  • Oversee accounts on search platforms (eg Google AdWords, Bing)

  • Be involved in keyword selection and audience targeting

  • Monitor budget and adjust bids to gain better ROI

  • Track KPIs to assess performance and pinpoint issues

  • Produce reports for management (eg dashboards)

  • Write attractive and concise copy for adverts

  • Suggest and develop new campaigns across multiple channels

  • Maintain partnerships with PPC ad platforms and vendors

  • Find ways to reduce risk of click fraud

  • Find ways to reduce risk of click fraud

  • Keep abreast of PPC and SEM trends



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Profile Summary:

Employment Type : Full Time
Industry : Recruitment Services
Salary : Not Disclosed
Deadline : 18th Mar 2020

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