• Porter.in - Manager - Reactivation & Winback Jobs in Bangalore,India - 24759359

  • Porter
  • Save Job
  • 1 - 3 Years
  • Posted : above 1 month

Job Description:

- Understanding of what win back & retention metrics are and how to impact them (churn, reactivation & engagement)

- Built insights via field research and historical data on the possible reasons/triggers for churn Validate and test the hypothesis by conducting experiments

- Lead win-back efforts in tandem with product and analytics Develop, implement and optimize offer strategy

- Execute end-to-end win-back and retention strategy across multiple channels

- Think of creative concepts to convert and engage inactive users, perform extensive campaign analysis weekly & monthly to find continuous improvement opportunities

- Hiring coaching and leading a team to support in the implementation of win back and retention strategy

- Define user segmentation strategy to enable efficient win back & retention tactics

- Collaborate with - active user engagement team- members to align efforts and improve group performance ( Improvement of Cohorts & LTV of users)

- Provide the business with up-to-date user insights with relevant data points to enable effective decision making

- Liaise with various stakeholders for the successful rollout of various products and programs

- Demonstrate ability to influence without authority and drive measurable outcomes

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 02nd May 2020

Key Skills:

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