Job Description:

As an Online Ad Specialist , you will take up the end to end ownership of marketing campaigns from strategy to execution What you will do Performing competitor analysis & evaluate market conditions Setting-up, implementing & monitoring marketing campaigns for the targeted segments Working on SEM, email, social media and display advertising campaigns Doing Keyword research and estimating how they may perform Partnering with design, product & tech teams as and when required for effective campaign planning & analysis Identifying target segment/ audience for Facebook campaigns Developing strategies for building and retaining mobile app users Uploading campaigns, generate performance reports, track & optimize Optimizing and keeping track of Cost per Transaction and cost per click goals Working with in house designers to get creatives for campaigns Launching more campaigns or optimizing existing ones to reach target Utilizing a range of techniques like paid search, SEO and PPC Reviewing metrics (like traffic, leads, conversion rate page), competition and formulating proactive plans accordingly Working on Google Analytics/ equivalent, AdWords editor, Facebook power editor, analytics tools like MAT, Localytics, Has Offers & Sensor Tower Required Candidate profile 2-4 years of experience on Google AdWords, SEM, LinkedIn, Facebook, Instagram and Twitter Advertising Knowledge of other advertising platforms like Amazon, flipkart, tik-tok or snapchat etc will be an added advantage Strong track record of managing campaigns end to end & experience in PPC & display campaigns Strong experience in Microsoft Excel & Google Analytics Excellent analytical capabilities Understanding of marketing funnels and budgeting Sound knowledge on Google Analytics Should be up to date on key trends in the industry

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate in Any Specialization
Industry : Strategy / Management Consulting Firms
Functional Area : Marketing, Advertising, MR, PR, Media Planning,
Role : Search Engine Marketing/SEM Specialist
Salary : Not Disclosed
Deadline : 09th May 2020

Key Skills:

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