• Nestle - Assistant Manager - Customer & Consumer Insights Jobs in Gurgaon,India

  • Nestle
  • Save Job
  • 3 - 5 Years
  • Posted : above 1 month

Job Description:

Position Title Assistant Manager- Customer & Consumer Insights

Direct Report to Lead Consumer Insights

Location- Gurgaon Head office

Experience- 3-5 Years

Main Purpose of Job

To drive business results by embedding consumer understanding in business to drive actionable outcomes by focusing on Quantitative research trends

Key Responsibilities

- To plan, design and implement ad hoc consumer research as per agreed plan and budget

- To synthesize category & shopper insights by reviewing multiple secondary and primary information sources for business and I&R development for Nestle

- Ability to search secondary databases and reports to seek information from multiple sources

- Identify and address key consumer knowledge gaps through various insights related activities

- Panel and Dashboard management

- Work with external agency partners to support the business in conducting consumer research

- Work with internal stakeholders as per Nestle- standards, and tools on Insights generation and management

Must have Experienced

- Usage & Attribute study, Brand health testing, Product, Product & Concept, Advertising testing

- 3-5 years- experience in a market research agency or in the insights function of an organization, preferably quantitative

- Independently handled research projects on his/her own

Good to have

- Nilesen Retail Audit & household Panel


MBA in Marketing

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 07th Jan 2020

Key Skills:

Company Profile:

Not Mentioned

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