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  • 10 - 15 Years
  • Posted : above 1 month

Job Description:

Job Description for General Manager - Marketing

Main Challenges in this Position

- Own the Category/Categories P&L- to drive profitable growth for the Category

- Develop category & brand strategy

- To independently manage marketing operations for the assigned category/set of categories

- To work along a cross-functional team to deliver on innovations within the category

- To lead and develop a team of Head/ Marketing Managers

Responsibility and Mandate

- Member of Ops Com- to drive execution across the organization

- Ensure long term brand and business health of the categories

- Ensure category delivers objectives in respect of volumes, market share and margins

- Develop the category /brand strategy that delivers consumer loyalty and generates demand

- Drive the innovation process for the assigned categories

- Develop and execute category advertising and promotion campaigns with cost-effective media mix to support brand objectives- across traditional & new age media

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth

- Drive cost reduction projects to deliver product margins

- Handling > Rs30 cr of budgets Team of 3 Heads/ Marketing Managers supporting the role

Main Tasks and/or Projects

- Build and execute category plans- using a strong consumer lens

- Own the P&L for the category

- Lead the innovation projects for the category/ categories

- Support sales with Below the Line activities

Criteria for Evaluation

- Category Volume

- Market Share

- Contribution margin

- Brand Health

- Promotion effectiveness

- Innovation plans and effective rollout

- On Time in Full execution of all plans

Education & Experience

- Masters in Business Administration from top 25 B schools (2005, 2006, 2007, 2008 batch MBA graduates)

- Sound marketing concepts, analytic and interpersonal skills

- Good understanding of business dynamics in India

- Experience in packaged foods industry

- Experience in managing a team of Brand Managers


- Strong business acumen

- Good Domain Knowledge of Marketing with exposure to advertising development, media planning and consumer research

- Consumer Insights

- Prior project management experience

- Understanding of FMCG sales system in India

- Digital Media know-how

- Experience in Innovation and NPD


- Cross-functional collaborative skills

- Influencing skills

- High Initiative

- Interpersonal Skills

- Communication Skills

- Analytical Ability

- Organization Chart

CEO > CMO > General Manager Marketing ->Head - Marketing -> Marketing Manager

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 03rd Jun 2020

Key Skills:

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