• mPokMarket Manager Digital Marketing Jobs in Kolkata,India - 25063193

  • mPokket

Job Description:

About mPokket

mPokket is a mobile app based lending platform that provides instant and paperless loans We currently provide micro loans to college students in India Our technology architecture and processes allow us to seamlessly onboard users, assess risk, and disburse and collect funds without any physical interface with our customers

Responsibilities

- Establish, implement, and measure the effectiveness of our initiatives (both online and offline) to drive adoption and engagement of the mPokket app

- You will need to keenly measure and track all relevant metrics to measure effectiveness and impact and be familiar with Attribution (appsflyer, apsalar, tune etc) and Analytics tools (Google Analytics, Firebase) used to analyze and visualize the data

- Provide complete performance reporting and analysis on all SMS, Email, display and mobile marketing campaigns and take relevant action on insights gained

- Execution of Social Media channels Roadmap and Optimization of Posts 3+ Experience in SEO, ASO, SEM and SMM

- Having experience with app stores is a plus

Requirements

- You have minimum 3 years of consumer marketing experience, preferably digital Experience in Mobile App Marketing is strongly preferred

- You have a Bachelors or Masters degree, preferably with a specialization in marketing

- Strong analytical skills; bias toward decision making based on data, and understand how to use complex customer and transaction data to inform acquisition and retention

- Tenacity and sense of urgency, ability to make things happen quickly with large, less nimble partners and/or teams

- You are a self-starter and work independently and effectively with little oversight

- You are excited about the opportunity to work very hard (we love what we do and it expands beyond 9-5) in a fast-paced, dynamic environment with high energy to build something incredible

- You are interested to work for a startup

- You can think out of the box to develop new and innovative marketing strategies

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 11th May 2020

Key Skills:

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