• Mobikwik Associate Director Marketing Jobs in Gurgaon,India - 25283834

  • MobiKwik

Job Description:

Responsibility

- To spearhead the Marketing Communication, Creative and Design team - Develop and execute hugely creative and impactful integrated advertiser messaging and marketing communications for ATL, BTL, digital and in-app platforms

- Define and develop social media strategy and expand social media presence by capitalizing on new trends use various social media channels effectively for acquisition and salience for payments as well as fintech products of MobiKwik Devise a complete social media strategy to drive actionable results from social media campaigns

- Supervise and manage the content writers to devise overall content strategy and drive more traffic and business

- Ensuring SEO strategies are in line with the businesss overall goals and objectives

- Work cohesively with merchant marketing and product leaders internally to ensure effective positioning of the brand and drive customer acquisition

- Constantly scan the industry space/consumers with a view to understand trends and implication on the brand

- Identify and manage tactical/strategic marketing partnerships with popular mass brands (across FMCG, Auto, e-com and similar sectors) to drive key business objectives around brand salience, user acquisition and user retention

- Manage relationships with external vendors and agency partners SEO, Social, Media Planning & Buying, BTL activations, OOH, Marketing Collaterals et al

Requirement

- Total 10 years of experience and at least 5+ years of experience of ATL/BTL/Digital media planning & buying Should have hands-on experience in data-driven marketing, use of analytics for actionable insights, mobile first or in some cases mobile-only approach, search marketing digital/social media communication methods

- Proven leadership experience working with senior stakeholders and being able to influence them without authority

- Extensive knowledge of brand development and customer acquisition/ Life Cycle Management via online media

- Ability to think strategically and prioritize in a resource constrained environment

- Proven experience in managing, building and developing a high performance team

- Should have experience working with a Fintech/Internet company

About us

MobiKwik is Indias largest independent mobile payments network connecting 107 million users with more than 3 million direct merchants It enables users to discover retailers (brick-and-mortar stores, e-com websites, m-com apps, billers, telcos) and then start paying them with 1-tap

MobiKwik is powering payments for IRCTC, Uber, Meru Cabs, Shuttl, Big Bazaar, OYO Rooms, Zomato, Barista, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, GoDaddy, MakeMyTrip, Cleartrip, and Yatra The company has raised funding from Sequoia Capital, American Express, Tree Line Asia, and Cisco Investments

With MobiKwik, users load money into the wallet once using cash, loyalty points, debit card, credit card, and netbanking to make secure 1-tap payments for online or offline purchases Most MobiKwik users make 10-12 purchases every month using their wallet balance across diverse use cases such as recharge, bills, food, grocery, travel & cabs, shopping, entertainment, etc Users can also make bank to bank transfers via UPI to friends and family using MobiKwik Users today enjoy MobiKwik wallet services on Android, Windows, and iOS mobile applications and on MobiKwikcom

MobiKwik aspires to be the largest source of digital transactions in India

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 01st Jun 2020

Key Skills:

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