Job Description:

Currently, we are hiring for Head of Marketing profile Kindly find the below

Responsibilities

Strategy

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creatives

- Understand consumer needs and behaviors in the e-commerce fashion space and build product line strategies to generate demand and expand market share

- Understand the economics of e-commerce and work on pricing and discounting strategies to boost sales

- Understand competition and identify uncontested areas of expansion and factors of differentiation

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

Operational

- Paid Marketing

- Manage Facebook, Google and other Ads platforms

- Manage Network partners and agencies

- Drive high-performance output with a strong focus on ROI

- Organic Marketing

- Manage on and off page SEO

- Manage content for the brand to drive quality traffic

Brand Marketing

- Manage brand communication and presence on all Social channels

- Manage strategic tie-ups and affiliates to drive quality traffic

- Budget Management & Revenue Generation

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Responsible for Total Sales Revenue and Profit Margins

- Responsible for Marketing Spend, CAC and CPI metrics

- Responsible for Retention, Loyalty and LTV metrics

NOTE Preferred from Ecommerce/Apparel background

Ketaki Jewlikar
9372489906

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 21st Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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