• McDonalds Manager Digital Marketing Customer Acquisition Jobs in Mumbai,India - 25255456

  • McDonalds
  • Save Job
  • 4 - 7 Years
  • Posted : above 1 month

Job Description:

Job Summary

To aggressively drive online orders by building the digital footprint for the McDelivery app, growing App installs, conversion and re-engagement rates

To also build the new McDonalds app which aims to drive footfalls to McDonalds restaurants

Job Role & Responsibilities

1 Identify actionable insights to maximize revenue and bottomline by optimising cost of acquisition and engagement, improving customer lifetime value

2 Define campaign objectives (for growth) in alignment with the business objectives

3 Leverage audience insights to think creatively about segmenting, targeting and reaching potential app users with the right channel and message

4 Devise and drive app install campaigns via online marketing channels including Engine Marketing, Facebook and other channels

5 Lead App store marketing via optimizing elements including App preview, Layout, Description, User reviews and Deep linking

6 Drive app usage & engagement by impacting metrics such as DAU, DAU/MAU Average session length and Retention rate

7 Drive In-app conversion via App notifications, personalization and identifying the right user-recommendation match by working with the Analytics team

8 Partner and manage UI/UX and conversion funnel and impact the app development roadmap by partnering with the product team

9 Track and report on Performance KPIs across all acquisition channels to optimise ROI, including highlighting potential investment trade-offs between channels

10 Conduct content analysis and provide recommendation to respective teams for building effective creatives

11 Monitor competition on various aspects of their digital presence and growth via digital channels

12 Leverage analytics to analyze the as-is business scenario and communicate insights to key stakeholders for required action

Preferred Relevant Experience

Minimum 4 years of experience in web analytics, Google Adword campaigns Experience in App marketing is essential

Certifications

Google search/analytics certifications

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 30th May 2020

Key Skills:

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