• MarMarketing Technologist Role FMCG Jobs in Mumbai,India

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Job Description:

Marketing Technologist

Are you a technologically savvy professional with a deep understanding of data and analytics? Do you have the strategic mindset to transition raw data into actionable insights and compelling marketing plans and campaigns?

Our client is looking for people with strong technical skills that can be applied in their digital business programs to enable our brands to successfully execute DTC, CRM, eCommerce, Search and Media performance marketing programs as a Professional Marketing Technologist

Specifically, our Marketing Technologist roles are critical enablers at the intersection of marketing, data, and analytics where technical expertise and strategic mindset are the key to success You are part strategist, part creative director, part technology leader, and part teacher

IT Scope of the Role

IT is where business, innovation and technology integrate to create a competitive advantage for us Our clients mission is clear they deliver IT to help the company win with consumers You are a diverse business leader who applies IT mastery to deliver groundbreaking, technology-driven business models and capabilities

Whether your role is to build an IT innovation strategy for a business, protect our critical information systems and assets, or manage a strategic supplier in our groundbreaking shared services organization, your technical mastery will be recognized and rewarded

Your real passion for the industry will be further cultivated by our culture of continued learning and growth as an IT professional Your career in IT builds change in leadership and influence skills, breadth of experience across multiple businesses, and depth of expertise in areas like Application & Integration, Infrastructure, Data & Analytics, and Security & Risk

You are equally adept at marketing and technology to help organizations with the tools of modern marketing needed to engage todays digitally savvy and always on consumers and customers

We focus on delivering superior products and services to a variety of professional users

In this context, on a day-to-day basis you can expect to

- Work with business teams to build and execute plans to win in ecommerce and establish a very strong Customer Relationship Marketing (CRM) capability

- Execute hands on keyboard digital media, programmatic media, paid search buying, analysis and optimization of entire path to purchase

- Deliver real-time insights and business transformation opportunities that improve our key measures, and optimize digital/ecommerce operations

- Be the go to trusted leader, influencer and practitioner to deliver Digital/ecommerce results to your respective category and region

- Drive and deliver customer-centric data strategy, ensuring the right set of technological and architectural choices leading to data integration, activation/execution, sufficiency and enrichment

- Break down silos and build a single unifying view that enables us to put customers at the center of our programs and engage them seamlessly across all touch points

- Lead and communicate effectively across functional and agency team members to align plans, solve problems, and deliver results

- Championing greater experimentation and more-agile management of new capabilities by being externally in touch with industry trends

- Facilitate and prioritize technology requests from marketing, translating between technical and marketing requirements and making sure that marketings systems adhere to IT policies including cybersecurity and privacy mandates


- You are experienced across key marketing IT areas, including Digital/e-Commerce Domain Knowledge, this includes Direct to Consumer Selling, eCommerce, (CRM), Search (SEM, SEO, Analytics), Web/Mobile Digital Presence & Traffic Generation, Social Insights and Analytics, Content Management

You are an expert at data management and analytics with extensive use of various tools and applications that allow you to access, organize, manipulate, and mine data as well as display and communicate insights

You also have a good foundational understanding of consumer privacy and Cyber Security You- re a fast learner and can work collaboratively across functions

You are disciplined in your execution and comfortable leading digital thinking within your category or regional organization



- 2-3+ years relevant marketing technologist experience

- Very strong hands-on experience in ecommerce, Digital Media & Programmatic Media Buying

- Experience working/ analyzing across social media such as Facebook, Twitter, Google Search

- Great verbal and written communication skills - experience in interacting with functions and clients

- Ability to execute with excellence against very stretch deadlines and operate in a very agile environment

- Strong Analytics skills including tools such as KNIME, Python, Power BI, and Tableau

- Expert in Microsoft Office suite of tools including Excel, Powerpoint, Word

- Strong experience in Google Analytics, Google Data Studio, and Google Ads

- Experience working/analyzing a Direct to Consumer Selling a business, understanding the Life Time Value (LTV) of a consumer, along with understanding DTC platforms such as Salesforce and BigCommerce

- Experience working in eCommerce, understanding online fundamentals needed to win with Brick & Click and Pure Play partners

- Experience with (CRM) to win the shopper path to purchase and leverage data to deliver precision marketing to optimize consumer engagement and LTV

- Experience with using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value

- Certification related to digital marketing, such as the Online Marketing Certified Associate (OMCA)


- A Bachelor or Masters Degree in Business/Management Information Systems, Computer/Systems/Industrial Engineering, Computer Science, Business Analytics, Data Science, Operations Research or Statistics

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 07th Jan 2020

Key Skills:

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