Job Description:

Looking for a Manager- Trade Marketing for a leading FMCG company based in Mumbai Candidates with relevant experience in trade marketing need apply

Role and Responsibilities

1 To develop the Channel Strategies with each of the Channel Heads

2 To understand and monitor key competitors activities (product development, pricing, distribution, merchandising and promotion activities in order to provide feedback internally)

3 Lead shopper / category research by working with research agencies

4 Identify opportunities and enable fact-based decision

5 Translate Brand strategies into sales strategies with detailed plans to the sales team

6 To drive Numerical and Weighted Distribution

7 To Translate brand strategies into sales plans

8 Raise NPD opportunities to the Brand teams, to include a category or shopper rationale for each opportunity

9 Define the strategy and plans for each of the Channels / customers and make sure of its implementation

10 Serve as interface between Marketing, Supply Chain, Medical Team, HR, Finance

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 10th May 2020

Key Skills:

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